Dick’s Sporting Goods Expands Use Of First Insight Technology

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Dick’s Sporting Goods has expanded the company’s partnership with First Insight, which offers technology aimed at helping retailers and brands make better-informed product development and pricing decisions.

Dick’s has been using First Insight’s consumer-driven predictive analytics for nearly three years to make design, buying and pricing decisions on its branded and private label products in multiple categories, including sports equipment, apparel, footwear and accessories.

Read the Full Article at Sporting Goods Business

Dick's Sporting Goods  Assortment Planning  pricing application  Product Selection  Product Differentiation  future of retail