Hard Rock International and First Insight Announce Expanded Partnership

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First Insight, Inc., the world’s leading technology company that is transforming how companies make products and service creation, pricing and marketing decisions, today announced an expansion of its partnership with Hard Rock International, a global leader in the hospitality, leisure and gaming industry. Using First Insight’s consumer-driven Experience Management (XM) platform, Hard Rock is able to make faster and better product and marketing decisions, driving sales and margin gains in its merchandise, restaurants and casinos.

Hard Rock realized the need to expand its utilization of First Insight’s Experience Management (XM) platform for its ability to deliver actionable insights across a variety of functions like product and service design, pricing, menu creation, brand value assessment and consumer segmentation and marketing.

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pricing  partnership  voice of the customer  design  increase margins  sales  marketing  improve margins  Experience Management  Brand Experience  Next-Gen Experience Management  Product Experience  Customer XM  Next-Gen XM

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