By leveraging First Insight’s retail analytics, rue21 has greatly improved their product success rates and now deliver products their customers want to buy. Watch the business case study video, How Data Helped rue21 Avoid Becoming a Retail Cautionary Tale, featuring First Insight CEO Greg Petro and rue21 CEO Michael Appel, hosted by president and founder of Sourcing Journal Edward Hertzman to learn how data and retail predictive analytics helped rue21 succeed in its quick turnaround.

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