Product Testing Lifts Full-Price Sales at Marks & Spencer

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Marks & Spencer is listening to its customers.

Five years after enlisting First Insight to assist in determining design, buying and pricing for lingerie products, Marks & Spencer (M&S) has scaled up the company’s “Voice of the Customer” product testing.

The U.K.-based retailer has since expanded the consumer-driven predictive analytics software platform to more than 50 departments in apparel and footwear, covering both its own private label brands and third-party brands, according to Elaine Wheeler, head of digital product development at Marks & Spencer.

In a recent fireside chat with Edward Hertzman, president and founder of Sourcing Journal, Wheeler noted that testing has been fruitful for M&S.

Read the Full Articleand Watch the Video Interview at Sourcing Journal

pricing  predictive analytics  Merchandising  Customer Experience  customers  product testing  voice of the customer  Assortment Planning  digital product testing  Voice of Customer Analytics  product design  Experience Management  Customer Experience Management  Brand Experience  Product Experience  Employee Experience  Product XM  Employee XM  Customer XM  Brand XM  Next-Gen XM  consumer demand

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