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Set Entry Price Points

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First Insight helps brands & retailers accurately price new products from day one

The First Insight software solution predicts relative demand at each price point allowing for a more comprehensive product pricing strategy. Plan your pricing and promotional strategies to maximize sell-through of new products with no sales history.

FN CEO Summit
IF THE SHOE FITS

Picking Winning Styles By Listening to the Voice of the Customer

featuring Leah Robert
Chief Communication & Strategic Development Officer
Camuto Group

Additional Content

Customer Centricity Expert Goes Global

Simbus Technologies and First Insight Announce Strategic Partnership to Bring World's Leading Customer-Centric Merchandising Platform to India

Retailers Still Missing the Mark on Consumer Pricing and Technology Preferences

Webinar | The Value of Being Right, Faster -

WWD Men's Wear Summit 2018 | Greg Petro Presentation

ANALYST COVERAGE

Gartner Recognizes First Insight for InsightPricing and ElastiCast Solutions

Survey: Quality winning over price

Consumers Breaking Up With Discounts, Choose Quality Instead

Retailers, Beware — the Appeal of Mega-Discounts Is Wearing Off; Shoppers Now Prefer Quality Over Price

First Insight Consumer Report Reveals Quality Trumps Price

Quality More Important to Consumers than Price as Influence of Discounts on Purchase Decisions Declines

FIRST INSIGHT BLOG

Even in Pricing, Chico’s Says One Size Won’t Fit All

Camuto Group & First Insight | TAG Consumer Conference (Full Video)

Survey Reveals Gender Gap Between Online and In-Store Shopping

There’s a Gender Gap in Shopping That Retailers Have to Conquer

Are men the salvation of brick-and-mortar retail?

Men aren't willing to shop online as much as women, survey finds

REPORTS & WHITE PAPERS

Mind the Gap: The Gender Effect on Shopping Habits and Technology Disruptors

REPORTS & WHITE PAPERS

Retail Industry Disruptors: The Factors Driving Greater Price Sensitivity in Affluent Shoppers

FIRST INSIGHT BLOG

NRF 2018: Bigger, Better and More Disruptive than Ever

At NRF 2018 Retail's Big Show, Retail Technology Was Center Stage

NRF Panel Discusses Impact of Amazon, Preferences of ‘Affluent Shoppers’

Study Finds Affluent Shoppers Prefer Discount Retailers

Affluent Consumers Hunt for Deals, Too

Higher-income shoppers hunt for bargains more than most

Pricing’s Role in Retail Disruption to Be Explored in NRF Session

Data Analytic Company Suggests Better Retail Pricing Strategies

First Insight Unveils New Pricing Tool to Help Retailers Improve Margins

First Insight Launches Solution That Enables Retailers to Forecast Pricing Elasticity

First Insight Unveils Price Elasticity Prediction Tool

REPORTS & WHITE PAPERS

Elasticity Report: Decoding Price Elasticity to Unlock Revenue and Minimize Risk

FIRST INSIGHT BLOG

Rising Millennial Homeownership Means Greater Demand For Cheaper Home Items

FIRST INSIGHT BLOG

BJ’s Wholesale: Getting the New Kid to Join the Club

PI Apparel 2017 - Say Yes to the Dress

Are merchants overpaying for loyalty?

ANALYST COVERAGE

Gartner Recognizes First Insight for its InsightPricing Solution

First Insight Named a Representative Vendor in Gartner’s 2017 Market Guide

Shoppers fixated with discounts pose big worry for stores

FIRST INSIGHT BLOG

Handbag Culture Clash? How Different Are Kate Spade and Coach Customers?

WWD Menswear Summit 2017

Nearly Half of All Women Won’t Even Enter A Store Unless There Is a Sale

Baby boomers rely on discounts more than cash-strapped millennials do

Today’s Marketing Battle in the Age of Markdowns

Markdown Mania: A Symptom of the Wrong Product at the Wrong Price

Alex Del Cielo - TotalRetail Interview

NRF Exhibitor Insights Session 2017

Shoppers Expect Deep Discounts, Will Travel 100 Miles for 50% Savings

First Insight Tested Consumers Gave White, Floral Patterns a Thumbs-up

Consumer Testing Metadata Reveals Impact of Apparel Markdowns

Fung Global: Consumers Unwilling to Pay Full Price Pile Pressure on Retailers

You're Willing to Pay More for Athleisure

First Insight Reveals the Harsh Reality Facing Today’s Smartwatch Manufacturers

REPORTS & WHITE PAPERS

Menswear Prices Down Since 2013

Gartner Recognizes First Insight for its InsightPricing Solution in Market Guide

FIRST INSIGHT BLOG

Speed. Scale. Science. The Future of Market Research

Greg Petro on First Insight

FIRST INSIGHT BLOG

What’s Hot from the Consumer Electronics Show (CES)? Ask the Consumer.

FIRST INSIGHT BLOG

Amazon and Anticipatory Shipping – Analytics On the Move

FIRST INSIGHT BLOG

NRF isn’t about retail. It’s about people.

FIRST INSIGHT BLOG

Amazon Takes Retailer-Designer Collaboration Online

FIRST INSIGHT BLOG

Price Matching: A Viable Strategy?

FIRST INSIGHT BLOG

Retail CEO Perspectives on Avoiding The “Race To The Bottom”

ANALYST COVERAGE

Pricing - It's Only a Game

FIRST INSIGHT BLOG

JCPenney’s New Pricing Strategy – Will it Work?

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Schedule a meeting today for a demo of our solution.

First Insight, Inc.

2000 Ericsson Drive, Suite 200 Warrendale, PA 15086-6507

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Challenges & Solutions

Reduce Markdowns
Set Entry Price Points
Improve Product Success Rates
Improve Forecast Accuracy
Inform Design Decisions
Improve Speed to Market

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David's Bridal
Randa Accessories
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