My Role


Gaining an edge in this hyper-competitive market can feel impossible. 

Strategists for retailers and brands face major challenges:

First Insight can help strategists gain a competitive advantage in today’s market. With our solution you can:

  • Benchmark your new product success rate against peers and competitors
  • Determine how well your brand will extend into a new market with established competition
  • Ensure your products are priced properly relative to competitive products 

First Insight integrates big data analytics into a strategic decision-making process, bringing the voice of the customer to product assortment, entry pricing, targeted marketing and assessment of competitors.

Find out how retailers and brands across the globe are using First Insight to inform their strategy.

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