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Texworld Text Talk: Demand Planning During a Crisis Panel Replay

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Overstocks—and overcorrections on the flip side resulting in understocks—have plagued the apparel industry for decades. Either way, retailers have struggled with getting assortments right. The outcome: larger markdowns and smaller margins. And that was during the relative good times. With the COVID-19 virus racing around the world, determining which products to make, where to sell them and when consumers might buy has become an even bigger gamble. This panel reveals how the industry can make the right bets using tech tools that add science to the art of buying and planning.


Highlight Clips

How to Leverage Digital Testing with Customer Data

 

How to Lean into Technology to Leverage Voice of Customer Predictive Data

 

Testing with the Consumer is the Right Way to Pick the Best Product

 

How to Pick the Right Assortments for the Right Customer

 

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