Reports & Whitepapers

The State of Consumer Spending: Gen Z Shoppers Demand Sustainable Retail

Generations-Report COVER IMAGE


In December 2019, First Insight surveyed consumers in the U.S. on how sustainable practices are impacting shopping habits and purchase decisions. The results point to the growing expectation for sustainable models, with Generation Z making more shopping decisions based on sustainable retail practices than even Millennials and Generation X. Baby Boomers overall were the least influenced by sustainability factors.

Consumers demand sustainability from retailers. First Insight helps retailers reduce waste by using digital product testing and predictive analytics to create, produce, and market the products customers want and to understand consumer views on sustainable products. Learn more about how First Insight can help kick-start sustainability initiatives,

Learn more

Download our report for the full details.

Download the Report

Fill out the form below and download the infographic

You may unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy.