There are currently more smart devices than humans on the planet. The abundance of these devices has fundamentally changed how consumers collect, absorb and share information, whether it’s data that consumers have explicitly shared or information that retailers have inferred and promoted through social networks and beyond. It has also given retailers and brands seemingly limitless access to data to understand consumer preferences and anticipate the products and pricing they expect.
During the NRF Big Show, I had the opportunity to sit down with retail industry influencers Michael Bopp, Head of Analytics for Synchrony Financial, and Sucharita Kodali, VP and Principal Analyst Serving Ebusiness & Channel Strategy Professionals at Forrester, as part of the “ReTales from the Frontline” podcast series.