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  • Solutions
    • Strategy & Planning
      • Consumer & Trend Insight Track changes in consumer behavior, identify trends and uncover untapped product areas.
      • Forecasting Assess sales and margin forecasts for items per region, country, or department.
      • Strategic Insights Have your customers guide you on specific strategic decisions.
    • Design, Merchandising & Sourcing
      • Concept Research & Ideation & Sourcing Have your consumers guide you on early concept ideas and trends.
      • Product Design Insights Create products more consumers will love and value.
      • Assortment Building Create more successful assortments.
      • Assortment Rationalization Optimize investments and remove the long tail.
    • Pricing
      • Price Optimization Optimize initial prices, promotions, and markdown cadences.
      • Margin Optimization Model average unit margin for initial prices and markdown cadences.
    • Supply Chain Planning
      • Plan & Inventory Optimization Remove the guesswork on buy depth for new items.
      • Allocation Optimization Optimize allocations for new, high-volume, and high-ticket items.
      • In-Season Optimization Revise replenishment, allocation, and pricing plans per region or channel.
    • Marketing & Selling
      • Brand & Wholesale Sales Improve Sell-in and minimize allowances. 
      • Market Research Update your knowledge of your target consumers.
      • Creative & Messaging Optimize messages and visuals for your target segments.
      • Campaigns & Targeting Create stronger campaigns, connecting them to the next season.
  • Platform
  • Company
    • Why First Insight?
    • Customers
    • Press Releases
    • First Insight in the News
    • Analyst Coverage
    • Careers
  • Learn
    • Resource Center
    • Case Studies
    • First Insight Blog
    • Greg Petro's Forbes Blog
    • Reports
    • Webinars
    • Knowledge Base
      • Price Optimization Software
      • Improve Speed to Market
      • Predictive Analytics for Retail
      • Machine Learning and AI for Fashion
      • Artificial Intelligence In Retail & CPG
  • Contact
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Greg Petro's Forbes Blog

First Insight CEO Greg Petro is widely recognized as a thought leader who challenges the status quo. Read his thought-provoking perspectives in his weekly Forbes articles.

Resource Center Case Studies First Insight Blog Greg Petro's Forbes Blog Podcasts Reports Webinars First Insight in the News Analyst Coverage Press Releases
Silicon Valley Bank
Greg Petro's Forbes Blog

Silicon Valley Bank Bust Ripples Through Retail Industry

ChatGPT
Greg Petro's Forbes Blog

I Asked ChatGPT How It Will Impact Retailing. Here’s The Reply.

Drone Delivery
Greg Petro's Forbes Blog

Retailers Double Down On Costly Last-Mile Arms Race

Sustainable Retail
Greg Petro's Forbes Blog

Sustainable Retail Is A Myth, But The Risk Of Hypocrisy Is Real

Retail Shopping
Greg Petro's Forbes Blog

How Private Label Merchandise Is Reshaping Retail

Sustainable Apparel
Greg Petro's Forbes Blog

Apparel Industry Is Unprepared For New Sustainability Laws

As Third-Party Cookies Fade, Brands Get Personal
Greg Petro's Forbes Blog

As Third-Party Cookies Fade, Brands Get Personal

Made in USA
Greg Petro's Forbes Blog

The Great China Unshoring, Retail’s Big Trend For 2023

Forbes Blog
Greg Petro's Forbes Blog

10 Predictions for Retail in 2023

Unhappy Shopper
Greg Petro's Forbes Blog

With Soaring Returns, Do Retailers Need A Chief Returns Officer?

Bed Bath & Beyond
Greg Petro's Forbes Blog

Bed, Bath & Be Gone: Inside The Wreck Of An Iconic Brand

Greg Petro's Forbes Blog

The Retail Sales Data Mania: How Much Is Too Much?

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