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  • AI Agents
    • Strategy & Planning
      • Consumer & Trend Insight Track changes in consumer behavior, identify trends and uncover untapped product areas.
      • Forecasting Assess sales and margin forecasts for items per region, country, or department.
      • Strategic Insights Have your customers guide you on specific strategic decisions.
    • Design, Merchandising & Sourcing
      • Concept Research, Ideation & Sourcing Have your consumers guide you on early concept ideas and trends.
      • Product Design Insights Create products more consumers will love and value.
      • Assortment Building Create more successful assortments.
      • Assortment Rationalization Optimize investments and remove the long tail.
    • Pricing
      • Price Optimization Optimize initial prices, promotions, and markdown cadences.
      • Margin Optimization Model average unit margin for initial prices and markdown cadences.
    • Supply Chain Planning
      • Plan & Inventory Optimization Remove the guesswork on buy depth for new items.
      • Allocation Optimization Optimize allocations for new, high-volume, and high-ticket items.
      • In-Season Optimization Revise replenishment, allocation, and pricing plans per region or channel.
    • Marketing & Selling
      • Brand & Wholesale Sales Improve Sell-in and minimize allowances. 
      • Market Research Update your knowledge of your target consumers.
      • Creative & Messaging Optimize messages and visuals for your target segments.
      • Campaigns & Targeting Create stronger campaigns, connecting them to the next season.
  • Platform
  • Industries
    • Apparel & Fashion
    • Footwear
    • Home Goods
    • CPG
    • Grocery
  • Company
    • Contact
    • Why First Insight?
    • Customers
    • Press Releases
    • First Insight in the News
    • Analyst Coverage
    • Careers
  • Learn
    • Resource Center
    • Case Studies
    • First Insight Blog
    • Greg Petro's Forbes Blog
    • Reports
    • Webinars
    • Knowledge Base
      • Price Optimization Software
      • Improve Speed to Market
      • Predictive Analytics for Retail
      • Machine Learning and AI for Fashion
      • Artificial Intelligence In Retail & CPG
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Greg Petro's Forbes Blog

First Insight CEO Greg Petro is widely recognized as a thought leader who challenges the status quo. Read his thought-provoking perspectives in his weekly Forbes articles.

Resource Center Case Studies First Insight Blog Greg Petro's Forbes Blog Podcasts Reports Webinars First Insight in the News Analyst Coverage Press Releases
A concerned woman looking at her cell phone
Greg Petro's Forbes Blog

Retailers Under Fire For Covert “Surveillance Pricing”

A Gen Z woman using her phone to online shop
Greg Petro's Forbes Blog

Gen Z Drives New AI-First “One-Stop-Shopping” Trend

Confused Shopper Thinking What to Buy in a Supermarket
Greg Petro's Forbes Blog

Is The Consumer Economy Headed For A Perfect Storm?

A Gen Z shopper in a secondhand store browsing clothing racks
Greg Petro's Forbes Blog

The Gen Z Fashion Trend That's Baffling Apparel Retailers

A group of young teenagers watching something on a phone
Greg Petro's Forbes Blog

Gen Next? Marketers Look Beyond X, Y, Z And Even Alpha

An abandoned shopping cart at the store
Greg Petro's Forbes Blog

Rethinking Customer Loyalty In A Brand-Agnostic World

A woman holiday shopping online
Greg Petro's Forbes Blog

Could The Federal Shutdown Stifle Holiday Spending?

A Macy's storefront
Greg Petro's Forbes Blog

Has Macy's Finally Turned The Corner?

Cracker Barrel sign outside of the restaurant
Greg Petro's Forbes Blog

Like Target, Cracker Barrel Suffered From Brand Amnesia

A woman shopping for home decor in a store
Greg Petro's Forbes Blog

Stymied Homeowners Drive Home Goods Sales At Wayfair, TJX, Ikea

A storefront covered in store closure signs
Greg Petro's Forbes Blog

Retail Gets Leaner As Store Closings Surge And Head Counts Shrink

A woman walking down the street with shopping bags
Greg Petro's Forbes Blog

Why Do Retailers Believe The Second Half Of 2025 Will Be So Bad? And, Are They Right?

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