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  • AI Agents
    • Strategy & Planning
      • Consumer & Trend Insight Track changes in consumer behavior, identify trends and uncover untapped product areas.
      • Forecasting Assess sales and margin forecasts for items per region, country, or department.
      • Strategic Insights Have your customers guide you on specific strategic decisions.
    • Design, Merchandising & Sourcing
      • Concept Research, Ideation & Sourcing Have your consumers guide you on early concept ideas and trends.
      • Product Design Insights Create products more consumers will love and value.
      • Assortment Building Create more successful assortments.
      • Assortment Rationalization Optimize investments and remove the long tail.
    • Pricing
      • Price Optimization Optimize initial prices, promotions, and markdown cadences.
      • Margin Optimization Model average unit margin for initial prices and markdown cadences.
    • Supply Chain Planning
      • Plan & Inventory Optimization Remove the guesswork on buy depth for new items.
      • Allocation Optimization Optimize allocations for new, high-volume, and high-ticket items.
      • In-Season Optimization Revise replenishment, allocation, and pricing plans per region or channel.
    • Marketing & Selling
      • Brand & Wholesale Sales Improve Sell-in and minimize allowances. 
      • Market Research Update your knowledge of your target consumers.
      • Creative & Messaging Optimize messages and visuals for your target segments.
      • Campaigns & Targeting Create stronger campaigns, connecting them to the next season.
  • Platform
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    • Apparel & Fashion
    • Footwear
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  • Learn
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    • First Insight Blog
    • Greg Petro's Forbes Blog
    • Reports
    • Webinars
    • Knowledge Base
      • Price Optimization Software
      • Improve Speed to Market
      • Predictive Analytics for Retail
      • Machine Learning and AI for Fashion
      • Artificial Intelligence In Retail & CPG
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Greg Petro's Forbes Blog

First Insight CEO Greg Petro is widely recognized as a thought leader who challenges the status quo. Read his thought-provoking perspectives in his weekly Forbes articles.

Resource Center Case Studies First Insight Blog Greg Petro's Forbes Blog Podcasts Reports Webinars First Insight in the News Analyst Coverage Press Releases

Posts by Greg Petro:

IKEA Storefront
Greg Petro's Forbes Blog

Defying Industry Slump, New IKEA Stores Are Popping Up All Over. What Gives?

A Nike Shopper
Greg Petro's Forbes Blog

Nike Is The Latest Brand To Get “Woken” By A Botched Ad

Rolex
Greg Petro's Forbes Blog

A Century Since The Waterproof Watch, Rolex Still Rules The Luxury Market

European Retailers’ View Of U.S. Tariff Turmoil: This Too Shall Pass
Greg Petro's Forbes Blog

European Retailers’ View Of U.S. Tariff Turmoil: This Too Shall Pass

A Trader Joe's storefront
Greg Petro's Forbes Blog

How Trader Joe’s Became A Grocery Cult

Is Inflation Still a Menace, or Just Eggs-agerated? 
Greg Petro's Forbes Blog

Is Inflation Still a Menace, or Just Eggs-agerated? 

Aldi Store
Greg Petro's Forbes Blog

How Aldi's "Aisle of Shame" Helped Fuel A Grocery Juggernaut

The Great Rejection: What Happens When Consumer Frustration Boils Over
Greg Petro's Forbes Blog

The Great Rejection: What Happens When Consumer Frustration Boils Over

Petco Plots Growth With A Wholistic Care Approach At Pet Wellness Hubs
Greg Petro's Forbes Blog

Petco Plots Growth With A Wholistic Care Approach At Pet Wellness Hubs

Luxury Brands Sag as Gen Z's “No-Buy 2025” Trend Spreads
Greg Petro's Forbes Blog

Luxury Brands Sag as Gen Z's “No-Buy 2025” Trend Spreads

Amazon
Greg Petro's Forbes Blog

Big Retailers Find Big Profits Imitating Amazon's Ad Business

If AI is So Efficient, Why is Worker Productivity Such a Problem?
Greg Petro's Forbes Blog

If AI is So Efficient, Why is Worker Productivity Such a Problem?

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