Decide Different.
Lead with Confidence.

The AI-Powered Retail Decision Platform

By combining the rigor of AI with human insights, First Insight empowers retail leaders to make transformative decisions. With your customer’s voice at the core, our platform guides every step of your retail journey - from product concept to market impact. Our predictive analytics and human-AI collaboration enable you to see beyond data, anticipate demand, and make confident, market-aligned decisions that drive profitable growth.

 

 

First Insight Voice of Customer Software 3

Ask Your Customers

Drive Growth with Product Value Scores

At First Insight, we believe the best decisions come from listening to your customers. Our platform combines customer feedback with predictive Product Value Scores, helping you make proactive, data-backed decisions to eliminate low-demand items before they reach shelves. With this insight, you can protect margins, reduce markdowns, and reinvest in high-performing products that drive sustained growth. Say goodbye to guesswork and build a product lineup that truly resonates with your customer.

SOLUTIONS

solutions strategy thumbnail image Insight Strategy & Planning

Optimize key strategy and planning decisions by leveraging focused consumer insights. 

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solutions design thumbnail image Insight Design, Merchandising, & Sourcing

Guide your product development and assortment selections with powerful consumer data. 

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solutions pricing thumbnail image Insight Pricing

The world’s only solution that provides a forward-looking demand curve for next season’s products based on zero-party consumer data.

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solutions supply chain thumbnail image Insight Supply Chain Planning

De-risk your supply chain by optimizing your assortments based on consumer demand data.

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solutions marekting thumbnail image Insight Marketing & Selling

Increase conversion rates, drive more sell-in, and target the right customers for your products. 

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Ready to See Our Industry-Leading Tools in Action?

Schedule a demo to learn how our platform works.

RECOGNIZED BY INDUSTRY EXPERTS

Don't take our word for it; here's what experts have to say. As the pioneer of voice of customer software for retail, First Insight has consistently been recognized by the world’s leading analyst firms for over 15 years. 

First Insight Listed in Gartner’s Retail Assortment Optimization Applications in Merchandising Market Guide. Read More
First Insight Named a Major Player by IDC in MarketScape for Worldwide B2C Retail Price Optimization Read More
First Insight Named as Sample Vendor by Forrester in Tech Tide™: AI and Analytics for Retail​ Read More

Why First Insight?

Why FI icons white-01 Quantify and Prove 10-15x ROI 
Why FI icons white-06 Recognized by Leading Industry Analysts
Why FI icons white-05 Full-service Account Management Support
Why FI icons white-04 Improve Product Success by up to 80%
Why FI icons white-03 Seamless Integration with Your Existing Tech Stack
Why FI icons white-02 Increase Speed to Market - Cut 40% off Product Development