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  • Solutions
    • Strategy & Planning
      • Consumer & Trend Insight Track changes in consumer behavior, identify trends and uncover untapped product areas.
      • Forecasting Assess sales and margin forecasts for items per region, country, or department.
      • Strategic Insights Have your customers guide you on specific strategic decisions.
    • Design, Merchandising & Sourcing
      • Concept Research & Ideation & Sourcing Have your consumers guide you on early concept ideas and trends.
      • Product Design Insights Create products more consumers will love and value.
      • Assortment Building Create more successful assortments.
      • Assortment Rationalization Optimize investments and remove the long tail.
    • Pricing
      • Price Optimization Optimize initial prices, promotions, and markdown cadences.
      • Margin Optimization Model average unit margin for initial prices and markdown cadences.
    • Supply Chain Planning
      • Plan & Inventory Optimization Remove the guesswork on buy depth for new items.
      • Allocation Optimization Optimize allocations for new, high-volume, and high-ticket items.
      • In-Season Optimization Revise replenishment, allocation, and pricing plans per region or channel.
    • Marketing & Selling
      • Brand & Wholesale Sales Improve Sell-in and minimize allowances. 
      • Market Research Update your knowledge of your target consumers.
      • Creative & Messaging Optimize messages and visuals for your target segments.
      • Campaigns & Targeting Create stronger campaigns, connecting them to the next season.
  • Platform
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    • Why First Insight?
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    • First Insight in the News
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    • First Insight Blog
    • Greg Petro's Forbes Blog
    • Reports
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      • Predictive Analytics for Retail
      • Machine Learning and AI for Fashion
      • Artificial Intelligence In Retail & CPG
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First Insight Blog

Check out our blog posts for a broad-ranging overview of market trends, research findings, and company news.

Resource Center Case Studies First Insight Blog Greg Petro's Forbes Blog Podcasts Reports Webinars First Insight in the News Analyst Coverage Press Releases
computer data privacy unlock key
First Insight Blog

What is Zero-Party Data?

Retail Metaverse
First Insight Blog

What Does the Metaverse Mean for Retail?

Sustainable Retail
First Insight Blog

Sustainable Retail: A Guide to Key Trends

Price vs. Quality
First Insight Blog

Price vs Quality: What Matters Most to Consumers?

Retail Conferences
First Insight Blog

The Top 10 Retail Conferences You Need to Attend in 2023

Growth Strategies
First Insight Blog

Retail Growth Strategies: Six Ways to Increase Revenue

Holiday Shopping 2022
First Insight Blog

Holiday Consumer Trends Retailers Can't Afford to Miss

Increasing Prices
First Insight Blog

How To Increase Prices Without Losing Customers

rack of tshirts
First Insight Blog

How Retailers Can Avoid The Markdown Death Spiral

Winning Promotional Strategies Start With Brand Experience Management
First Insight Blog

Winning Promotional Strategies Start With Brand Experience Management

Disconnect Between Retail Executives and Consumers
First Insight Blog

Report: How Retailers & Consumers are Disconnected on Inflation

Small Business
First Insight Blog

How Small Businesses Can Stay Competitive: Q&A with Expert Nicole Leinbach Reyhle

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