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First Insight Blog

Check out our blog posts for a broad-ranging overview of market trends, research findings, and company news.

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The Rise and Fall of Consumer Confidence as COVID Resurges

by Gretchen Jezerc August 31, 2021

Returning to Normal: How Retail Can Beat the Returns Challenge

by Gretchen Jezerc August 13, 2021

Executing Digital Transformation is Table Stakes for Retail

by Gretchen Jezerc June 29, 2021

The Effects of COVID-19 on Consumer Behavior: As Worries Fade, Will Consumer Confidence Translate into Higher Spending?

by Gretchen Jezerc June 25, 2021

Retail’s Sustainable Shopper: Gen Z’s Sustainability Pledge, Waste Reduction and The New Values Shopper

by Gretchen Jezerc May 28, 2021

Sustainable Retail: A Guide to Key Trends

by Gretchen Jezerc April 22, 2021

How to Survive and Thrive in Retail Today: Digitizing the Supply Chain

by Gretchen Jezerc March 16, 2021

Don’t Just Digitize Your Line Review Process – Improve it with VoC Data and Predictive Analytics

by Gretchen Jezerc March 12, 2021

Voice of Customer (VoC) Analytics – A New Normal in Today’s Retail Environment

by Gretchen Jezerc & Eric Sun February 5, 2021

Next-Gen XM: Improve the Success of your Future Customer, Product, Brand and Employee Experiences

by Gretchen Jezerc January 29, 2021

Buy Smarter by Listening to the Voice of Your Customers

by Gretchen Jezerc July 16, 2020

The Road to In-Store Safety: What Safety Measures Will Help Customers Feel Safe in Stores?

by Gretchen Jezerc May 22, 2020

Fear Factor: Reopening Malls Means Transforming... Again

by Greg Petro May 1, 2020

Retail's MVPs: Retailers & Brands Who Are Stepping Up During Coronavirus

by Gretchen Jezerc April 24, 2020

Market Disruptions Happen. Here Are 4 Ways We Help Retailers and Brands Navigate Them.

by Gretchen Jezerc April 16, 2020

COVID-19 Retail Slowdown: What Retailers and Brands Can Do to Keep Business Moving

by Gretchen Jezerc March 16, 2020

CPG, Big Data, and a Rapidly Changing Industry

by Gretchen Jezerc February 21, 2020

NRF 2020 Vision: Key Insights From Our Customers and Partners

by Gretchen Jezerc January 23, 2020

The Year in Review: 2019

by Gretchen Jezerc December 19, 2019

High Speed Holiday: Why This Holiday Season Is All Gas and No Brakes

by Gretchen Jezerc December 13, 2019

Key Takeaways from Retail's Movers + Makers at WWD's Apparel & Retail CEO Summit

by Gretchen Jezerc November 12, 2019

Ahead of the Pack: Accurate AI for Digital Product Testing

by Gretchen Jezerc October 31, 2019

Steer Clear of Controversy: How First Insight Helps Retailers and Brands Avoid Launching Offensive Products

by Gretchen Jezerc September 26, 2019

The Trade War Rages On: How Retailers and Brands Can Shield Themselves from Tariff Threats

by Gretchen Jezerc August 26, 2019

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