Gain clarity into how consumers perceive pricing, allowing you to confidently set optimal initial price points that maximize margins and market share. Our predictive pricing solutions help you:

• Identify pricing elasticity for different product categories.

• Test new pricing strategies before market launch.

• Dynamically adjust prices to reflect consumer demand.

Streamline your assortment to focus resources on winning products. With First Insight, you can:

• Quickly identify high-performing products and potential losers.

• Optimize assortment breadth and product mixes to meet consumer demand across channels.

• Make informed decisions on product introductions, expansions, and discontinuations to eliminate ove- assortment.

• Optimize buy depths and allocations

Minimize risk and maximize innovation success. Use First Insight's platform to:

• Validate new product concepts early in the development cycle.

• Identify emerging trends and unmet consumer needs.

• Predict market receptivity and consumer purchase intent before committing resources.

Strengthen your wholesale partnerships by combining human insights with AI-driven data. First Insight equips your sales teams to:

• Clearly demonstrate product potential to retailers, increasing buyer confidence.

• Secure optimal placement and terms by leveraging consumer-backed insights.

• Drive higher sell-in and sell-through with data-supported selling strategies.

Ensure your packaging captures shopper attention and conveys the right message. First Insight empowers your brand to:

• Compare packaging materials and sustainability perceptions with your target audience.

• Refine design elements and colors based on real-time consumer preference.

• Validate and optimize ad copy to maximize shelf impact and consumer appeal.

• Confidently launch new packaging backed by predictive data, minimizing risk.

What’s driving your customers’ buying decisions?

First Insight combines direct consumer feedback with advanced AI to produce Value Scores™—actionable metrics that forecast product performance. Whether introducing new products, entering untapped categories, or refining your product mix per store, First Insight provides the clarity you need to make confident choices.

The Value for CPG Brands:

• Shorter Time to Market: Reduce development time by up to 40% with data-informed designs.
• Higher Sell-Through Rates: Achieve a 12% increase by aligning products to customer preferences.
• Improved Financial Outcomes: Experience 4-10% gains in sales and gross margins while reducing markdowns by 25-50%.

Proven Impact Across the Industry
Leading CPG brands trust First Insight to transform decision-making. From cleaning supplies and consumables to cosmetics and pet care, First Insight helps you turn consumer preferences into business success.