First Insight combines direct consumer feedback with advanced AI to produce Value Scores™—actionable metrics that forecast product performance. Whether introducing new products, entering untapped categories, or refining your product mix per store, First Insight provides the clarity you need to make confident choices.
The Value for CPG Brands:
- Shorter Time to Market: Reduce development time by up to 40% with data-informed designs.
- Higher Sell-Through Rates: Achieve a 12% increase by aligning products to customer preferences.
- Improved Financial Outcomes: Experience 4-10% gains in sales and gross margins while reducing markdowns by 25-50%.
Proven Impact Across the Industry
Leading CPG brands trust First Insight to transform decision-making. From cleaning supplies and consumables to cosmetics and pet care, First Insight helps you turn consumer preferences into business success.