From sporting goods to bridesmaid gowns, First Insight customers worldwide are using our solution to understand their customers’ preferences and create winning offerings at the right price, targeting the right customer. Leading department stores including Marks & Spencer use First Insight to get to market faster with the right brand portfolio and product assortment. Footwear brands like Crocs leverage First Insight to invest in the winning offerings and tailor their global assortment for local markets.
With customer preferences, market forces, and technology changing faster than ever, best practices are key for success in creating and delivering winning offerings and experiences. Hear from First Insight customers, technology partners, and industry leaders about how they are leveraging First Insight to outsmart these disruptions and achieve their business goals.
What we’ve tried to do is track average weekly sell-through of tested vs. non-tested product in the same sub-classes or categories of business…we’ve seen that tested weekly average sell-through, at regular price, outselling the untested styles.
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First Insight is now a critical element in our product decision-making process. By using First Insight to test items – both branded and private label - before making our buys, we are increasing speed to market of the right items.
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Through First Insight’s analytics, we are incorporating the wants and needs expressed by our consumers into our product development process every step of the way. At Under Armour, every product we build begins with an insight and First Insight enables us to stay close to our consumer, bring differentiated product more quickly to market, and deliver performance solutions to athletes globally.
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Everything M&S does as a company is filtered through the lens of what we know aabout our customers, and every decision starts with them. First Insight’s technology gives us invaluable feedback on new products during design and development, so we can buy more of what our customer likes and eliminate products that score less well.
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Being able to present direct consumer feedback during line reviews really elevates the discussions we have with our retail partners.
Our sales team is more confident making line recommendations and our partners feel they are making more data-driven, consumer based decisions.
I can tell you, being a merchant by trade—and a gut merchant—it’s not easy for somebody like me to let go of control and say “well I’m going to listen to something that an artificial intelligence or an algorithm is going to tell me.” But, I can tell you from firsthand experience that this absolutely does work.
First Insight was 100% accurate in identifying underperformers.
If applied to all categories, we would have avoided $6 million in mistakes over the last 6 years.
First Insight’s analysis of consumers’ merchandising preferences, print favorites, and style trends provides our teams with pre-season insight into new product performance, giving them more confidence in the buying decisions and allowing us to tailor our assortment to match our consumers’ needs.
First Insight’s platform is enabling maurices to understand which patterns, colors and silhouettes create the optimal combination for both our core customer and our new, targeted customer.
These results have implications on everything from commercialization and buy levels to marketing support and targeting."
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