Our success is directly tied to the success of our 100+ customers. See what our customers are saying about how First Insight is transforming their businesses — helping turn around struggling retailers and helping successful brands stay out in front.
"This data has enabled us to have better analytics around what will perform. In doing so, we are able to influence our decision making, make better assortment plan choices and innovate around the customer sentiment that we see in the comments."
"First Insight’s analysis of consumers’ merchandising preferences, print favorites, and style trends provides our teams with pre-season insight into new product performance, giving them more confidence in the buying decisions and allowing us to tailor our assortment to match our consumers’ needs."
“First Insight is now a critical element in our product decision-making process.
By using First Insight to test items – both branded and private label - before making our buys, we are increasing speed to market of the right items.”
"First Insight’s platform is enabling maurices to understand which patterns, colors and silhouettes create the optimal combination for both our core customer and our new, targeted customer."
"As wholesalers, we had to be able to assess a large portion of our population — we needed something easy to implement, easy to understand and cost-effective... which led us down the pathway to First Insight."
"It’s becoming harder and harder to get the product out as quickly as the customer is looking for it. So we wanted a way of testing our product before the manufacturing cycle — this proved to be the right tool for us."
"There is no history on a brand new product. When you're innovating new products, you can't use POS historical data — you have to predict behavior. That's what's so powerful about this."
"By bringing winning products to market that align with the needs of our distinct customer base, we will increase traffic both in-store and online while engaging our customers more effectively...First Insight is helping us deliver on two of our corporate goals."
"What we’ve tried to do is track average weekly sell-through of tested vs. non-tested product in the same sub-classes or categories of business…we’ve seen that tested weekly average sell-through, at regular price, outselling the untested styles."
“Everything M&S does as a company is filtered through the lens of what we know about our customers, and every decision starts with them. First Insight’s technology gives us invaluable feedback on new products during design and development, so we can buy more of what our customer likes and eliminate products that score less well.”
“First Insight is enabling us to test a wide range of possible new products within 24 to 48 hours. This capability enables us to drive speed to market with the right items, which is critical for a fast fashion retailer. When compared to in-store testing, First Insight is faster, more accurate and less costly because we avoid buying unproductive store test inventory.”
