CUSTOMER SUCCESS

Our success is directly tied to the success of our hundreds of customers.  See what they are saying to learn how First Insight is transforming their businesses.

Learn How M&S Leverages First Insight Throughout Their Operations

WE HELP OUR CUSTOMERS WIN

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Customer Case Studies

From sporting goods to bridesmaid gowns, First Insight customers worldwide are using our solution to understand their customers’ preferences and create winning offerings at the right price, targeting the right customer. Leading department stores including Marks & Spencer use First Insight to get to market faster with the right brand portfolio and product assortment. 
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Customer Webinars

With customer preferences, market forces, and technology changing faster than ever, best practices are key for success in creating and delivering winning offerings and experiences. Hear from First Insight customers, technology partners, and industry leaders about how they are leveraging First Insight to outsmart these disruptions and achieve their business goals.

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The World's Top Brands Trust First Insight

What we’ve tried to do is track average weekly sell-through of tested vs. non-tested product in the same sub-classes or categories of business…we’ve seen that tested weekly average sell-through, at regular price, outselling the untested styles.
First Insight is now a critical element in our product decision-making process. By using First Insight to test items – both branded and private label - before making our buys, we are increasing speed to market of the right items.
Everything M&S does as a company is filtered through the lens of what we know aabout our customers, and every decision starts with them. First Insight’s technology gives us invaluable feedback on new products during design and development, so we can buy more of what our customer likes and eliminate products that score less well.

Being able to present direct consumer feedback during line reviews really elevates the discussions we have with our retail partners. 

Our sales team is more confident making line recommendations and our partners feel they are making more data-driven, consumer based decisions. 

Through First Insight’s analytics, we are incorporating the wants and needs expressed by our consumers into our product development process every step of the way. At Under Armour, every product we build begins with an insight and First Insight enables us to stay close to our consumer, bring differentiated product more quickly to market, and deliver performance solutions to athletes globally.
We have been investing in our Digital Product Development services for the past three years, bringing together technologies that support our goal of creating the Supply Chain of the Future. First Insight brings the leading digital consumer product testing solution and we are using it to complement our digital services and help our customers improve sales and margins.
First Insight has helped us to better understand our international consumer desires, enabling us to optimize our global product offerings. Additionally, by testing with different regions and leading with the winners, we are able to build confidence and increase sell-in with our international partners. With First Insight’s tools, we’re able to innovate faster and ensure our global partners are aligned on product, price points and marketing.

OUR CUSTOMERS GET RESULTS

We have collaborated with many of our customers to complete validation studies to prove the ROI delivery of our solutions. Time and time again, our customers have realized outcomes that no other retail technology platform can deliver. 

80% Improvement in Product Success Rates
3-9% Gain in Gross Margin
40% Reduction in Product Development Time

Ready to learn how you canachieve results like these?

Schedule a demo to see our industry-leading tools for retail in action. 

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TRUSTED BY THE WORLD'S TOP RETAILERS AND BRANDS

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