From sporting goods to bridesmaid gowns, First Insight customers worldwide are using our solution to understand their customers’ preferences and create winning offerings at the right price, targeting the right customer. Leading department stores including Marks & Spencer use First Insight to get to market faster with the right brand portfolio and product assortment. Footwear brands like Crocs leverage First Insight to invest in the winning offerings and tailor their global assortment for local markets.
With customer preferences, market forces, and technology changing faster than ever, best practices are key for success in creating and delivering winning offerings and experiences. Hear from First Insight customers, technology partners, and industry leaders about how they are leveraging First Insight to outsmart these disruptions and achieve their business goals.
What we’ve tried to do is track average weekly sell-through of tested vs. non-tested product in the same sub-classes or categories of business…we’ve seen that tested weekly average sell-through, at regular price, outselling the untested styles.
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First Insight is now a critical element in our product decision-making process. By using First Insight to test items – both branded and private label - before making our buys, we are increasing speed to market of the right items.
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These results have implications on everything from commercialization and buy levels to marketing support and targeting."
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Everything M&S does as a company is filtered through the lens of what we know aabout our customers, and every decision starts with them. First Insight’s technology gives us invaluable feedback on new products during design and development, so we can buy more of what our customer likes and eliminate products that score less well.
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Being able to present direct consumer feedback during line reviews really elevates the discussions we have with our retail partners.
Our sales team is more confident making line recommendations and our partners feel they are making more data-driven, consumer based decisions.
First Insight was 100% accurate in identifying underperformers.
If applied to all categories, we would have avoided $6 million in mistakes over the last 6 years.
Through First Insight’s analytics, we are incorporating the wants and needs expressed by our consumers into our product development process every step of the way. At Under Armour, every product we build begins with an insight and First Insight enables us to stay close to our consumer, bring differentiated product more quickly to market, and deliver performance solutions to athletes globally.
I can tell you, being a merchant by trade—and a gut merchant—it’s not easy for somebody like me to let go of control and say “well I’m going to listen to something that an artificial intelligence or an algorithm is going to tell me.” But, I can tell you from firsthand experience that this absolutely does work.
We have been investing in our Digital Product Development services for the past three years, bringing together technologies that support our goal of creating the Supply Chain of the Future. First Insight brings the leading digital consumer product testing solution and we are using it to complement our digital services and help our customers improve sales and margins.
First Insight has helped us to better understand our international consumer desires, enabling us to optimize our global product offerings. Additionally, by testing with different regions and leading with the winners, we are able to build confidence and increase sell-in with our international partners. With First Insight’s tools, we’re able to innovate faster and ensure our global partners are aligned on product, price points and marketing.
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