


Our success is directly tied to the success of our 200+ customers. See what our customers are saying about how First Insight is transforming their businesses — helping turn around struggling companies and helping successful brands stay ahead.
From sporting goods to bridesmaid gowns, First Insight customers worldwide are using our solution to understand their customers’ preferences and create winning offerings at the right price, targeting the right customer. Leading department stores including Marks & Spencer use First Insight to get to market faster with the right brand portfolio and product assortment. Footwear brands like Crocs leverage First Insight to invest in the winning offerings and tailor their global assortment for local markets.
With customer preferences, market forces, and technology changing faster than ever, best practices are key for success in creating and delivering winning offerings and experiences. Hear from First Insight customers, technology partners, and industry leaders about how they are leveraging First Insight to outsmart these disruptions and achieve their business goals.
Our industry-leading platform takes your experience management operations from reactive to proactive. We empower you to create products, brands, and customer and employee engagement that deliver growth to both your top and bottom lines.
Everything M&S does as a company is filtered through the lens of what we know aabout our customers, and every decision starts with them. First Insight’s technology gives us invaluable feedback on new products during design and development, so we can buy more of what our customer likes and eliminate products that score less well.
Through First Insight’s analytics, we are incorporating the wants and needs expressed by our consumers into our product development process every step of the way. At Under Armour, every product we build begins with an insight and First Insight enables us to stay close to our consumer, bring differentiated product more quickly to market, and deliver performance solutions to athletes globally.
We have been investing in our Digital Product Development services for the past three years, bringing together technologies that support our goal of creating the Supply Chain of the Future. First Insight brings the leading digital consumer product testing solution and we are using it to complement our digital services and help our customers improve sales and margins.
First Insight has helped us to better understand our international consumer desires, enabling us to optimize our global product offerings. Additionally, by testing with different regions and leading with the winners, we are able to build confidence and increase sell-in with our international partners. With First Insight’s tools, we’re able to innovate faster and ensure our global partners are aligned on product, price points and marketing.
We partnered with The Wharton Baker Retailing Center to create a comprehensive infographic exploring our findings.
View the InfographicWe partnered with The Wharton Baker Retailing Center and asked consumers in the U.S. how sustainable practices are impacting shopping habits and purchase decisions.
Read the ReportThe fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.
Learn moreLearn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.
Get the Free E-bookAs one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.
Watch the WebinarThis industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.
Download the Webinar & FindingsLearn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.
View the Webinar & HighlightsWhile the Covid-19 pandemic hit most retailers hard, it created uniquely intense challenges for Hotter Shoes. Hotter needed to build up its e-commerce presence and appeal to a new group of shoppers at the same time.
Read the Case StudyFrom concept to decision in 24 hours - improving success rates by as much as 80%
Learn MoreBuild your brand with your target customers – and create loyalty that lasts.
Learn MoreGet the insight. Schedule a free demo today.
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