Predictive Analytics
for Retail

The Fastest & Most Accurate Retail
Predictions in the Industry

Combining VOC with Artificial Intelligence
and Machine Learning

Reduce Costs and Time to Market for Your Retail Development Cycles

First Insight’s InsightSuite Software Platform utilizes two vital components, The Voice of the Customer and Predictive Analytics, to enable brands, manufacturers, retailers, and licensees to make better product decisions on new products by answering questions that include:

  • Which design elements and attributes are most valued by consumers?
  • Which products should be in the assortment, and which should be eliminated?
  • How should a retail product be priced, even without any sales history?
  • How much inventory should retailers/brands buy or manufacture?
  • How should a product be targeted to specific customer segments, retail channels and geographies?

Contact us to see how First Insight works and how easy it is to get started with our InsightSuite platform.

How It Works

First Insight’s Next-Gen Experience Management Platform provides a powerful, scalable, and easy-to-integrate solution that informs all the business decisions you face. Through advanced analytics including human computational modeling, Bayesian mathematical models, predictive analytics and APIs, First Insight’s platform represents a proven, breakthrough solution that helps you anticipate outcomes so you can build financial plans that you can achieve.

Understand More Through Better Listening


The Next-Gen Experience Management Platform

First Insight’s platform collects customer feedback on new product designs through social, email, and third-party panels to gather a statistically significant sample size. Retail predictive analytics then analyze the responses and forecast the outcomes for key product decisions within 24 to 48 hours.

We use industry leading machine learning and artificial intelligence systems to interpret customer feedback and triangulate the data with industry trends using predictive algorithms.


The Fastest & Most Accurate RetailPredictions in the Industry

The results provide clear product recommendations, aggregated customer comments, and price sensitivity data. If an item does not perform as expected, simply drill down to read specific customer comments and survey responses to make design changes.

Want even more detail? First Insight’s Predictive Analytics platform breaks the responses down by age and gender to show how each product resonates by segment. Our AI is also region specific and can tell you how your products will perform in different countries or states. We collect over 8,000,000 data points per month from consumers and retail manufacturers in 30+ countries to feed into our machine learning algorithms.


Outsmart Disruption

Learn how to leverage customer data analytics to navigate assortment and pricing challenges in during the pandemic.

Watch the Webinar

Customer Success

  • Now we can make fact-based decisions and do it more efficiently. We are never going back to the old way of conducting line reviews.

    Lucas Johnson, Sr. Brand Manager, Global Marketing
  • First Insight’s analysis of consumers’ merchandising preferences, print favorites, and style trends provides our teams with pre-season insight into new product performance, giving them more confidence in the buying decisions and allowing us to tailor our assortment to match our consumers’ needs

    Kate Kenny, VP of Merchandise & Planning

First Insight’s Predictive Analytics takes the guesswork out of your retail decision-making

The expertise of your merchants and designers will always be invaluable to your retail business. Pairing their expertise and historical sales data with the Voice of the Customer, Predictive Analytics, and Artificial Intelligence will provide your team with the tools they need to succeed in the competitive retail environment. With our retail Predictive Analytics software suite, designing and selecting winning products has never been easier.

30—80 Increase new product success rates by 30-80%, improving forecasting accuracy.
4—10 Increase gross profit
by 4-10%.
30 Increase speed-to-market by reducing product launch time up to 30%.

Learn More About First Insight

For over a decade, leading companies worldwide have used the First Insight solution to create winning offerings and experiences.  The results? Up to 80% higher new offering success rates, 4-10% gains in revenues and margins, and 10-15X ROI. Learn more about how we do what we do and the value we can bring to your business.

Learn How Our Retail Analytics Platform Works Learn More
Explore Our Retail Price Optimization System Learn More
Our Retail AI Helps You Predict Winning Products Learn More

Featured Press

Study: Retailers have opportunities to raise prices to offset impact of tariffs

Study: Retailers have opportunities to raise prices to offset impact of tariffs

First Insight Study: Price Sensitivity is Falling Across Retail Categories as Consumer Confidence Stays Strong

First Insight Study: Price Sensitivity is Falling Across Retail Categories as Consumer Confidence Stays Strong

Men aren't willing to shop online as much as women, survey finds

Men aren't willing to shop online as much as women, survey finds