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First Insight’s InsightSuite Software Platform utilizes two vital components, The Voice of the Customer and Predictive Analytics, to enable brands, manufacturers, retailers, and licensees to make better product decisions on new products by answering questions that include:
Contact us to see how First Insight works and how easy it is to get started with our InsightSuite platform.
First Insight’s Next-Gen Experience Management Platform provides a powerful, scalable, and easy-to-integrate solution that informs all the business decisions you face. Through advanced analytics including human computational modeling, Bayesian mathematical models, predictive analytics and APIs, First Insight’s platform represents a proven, breakthrough solution that helps you anticipate outcomes so you can build financial plans that you can achieve.
Understand More Through Better Listening
First Insight’s platform collects customer feedback on new product designs through social, email, and third-party panels to gather a statistically significant sample size. Retail predictive analytics then analyze the responses and forecast the outcomes for key product decisions within 24 to 48 hours.
We use industry leading machine learning and artificial intelligence systems to interpret customer feedback and triangulate the data with industry trends using predictive algorithms.
The results provide clear product recommendations, aggregated customer comments, and price sensitivity data. If an item does not perform as expected, simply drill down to read specific customer comments and survey responses to make design changes.
Want even more detail? First Insight’s Predictive Analytics platform breaks the responses down by age and gender to show how each product resonates by segment. Our AI is also region specific and can tell you how your products will perform in different countries or states. We collect over 8,000,000 data points per month from consumers and retail manufacturers in 30+ countries to feed into our machine learning algorithms.
Now we can make fact-based decisions and do it more efficiently. We are never going back to the old way of conducting line reviews.
First Insight’s analysis of consumers’ merchandising preferences, print favorites, and style trends provides our teams with pre-season insight into new product performance, giving them more confidence in the buying decisions and allowing us to tailor our assortment to match our consumers’ needs
The expertise of your merchants and designers will always be invaluable to your retail business. Pairing their expertise and historical sales data with the Voice of the Customer, Predictive Analytics, and Artificial Intelligence will provide your team with the tools they need to succeed in the competitive retail environment. With our retail Predictive Analytics software suite, designing and selecting winning products has never been easier.
For over a decade, leading companies worldwide have used the First Insight solution to create winning offerings and experiences. The results? Up to 80% higher new offering success rates, 4-10% gains in revenues and margins, and 10-15X ROI. Learn more about how we do what we do and the value we can bring to your business.
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