Learn more about InsightSuite, First Insight’s leading Digital Product Testing and Retail Analytics platform. InsightSuite enables retailers and brands to design, select, price, buy and market winning new products. We combine the Voice of the Customer with Predictive Analytics and Machine Learning for dramatically improved product success.

Industry-Leading Retail Analytics Software and Much More

First Insight’s predictive retail analytics platform provides a powerful, scalable, and easy-to-integrate solution. Our industry-leading system informs all the product assortment decisions retailers face every season.

But we are much more than retail analytics software.

How It Works

Our predictive retail analytics platform doesn’t just make recommendations based upon your current product performance. InsightSuite uses Bayesian AI modeling and machine learning across our industry-leading data set of retail customer input.


I Love it... and I Love it at that Price

Our platform collects data from over 100,000,000 retail customers. Our ever-expanding retail AI database grows at a current rate of 8,000,000 to 10,000,000 datapoints per month. We leverage this information to identify real-time trends in consumer preferences and pricing.

Our predictive analytics platform analyzes your new product designs using cutting edge artificial intelligence and machine learning. Easy to read, dynamic reports predict how your products will perform in the retail marketplace. You don’t even need a physical prototype to perform a product analysis. All we require is a photo, CAD design, or digital rendering of your product for our system to work.

Optimize Sell-Through While Reducing Waste and Time to Market

The InsightSuite retail analytics software will predict sales volumes at different price points to help you maximize sell-through rates. Our AI and machine learning models will also recommend product modifications that help you stay on trend and increase sales. Analysis is broad and robust, delivering market performance predictions for different iterations of your product. Predictions can even be broken down by region, gender, age, and other parameters, guiding you on strategies for different price points and product offerings in different countries and currencies.

Getting Started is Easy

First Insight is a complete product decision-making solution powered by a dedicated team of retail professionals. Our team of experts supports you through every step of the process.


First Insight’s platform lets you get started quickly and easily with no IT footprint.

Product developers and merchants can be testing and making decisions on products in a matter of weeks. Our platform is designed to integrate seamlessly with your product development workflow to unlock even more value from your existing systems. PLM, 3D CAD, Assortment Planning, Pricing, and Campaign Management processes are all supported. Major retailers all over the globe have made the InsightSuite an essential component of their product planning process.

  • InsightSelection-Box InsightSelection InsightSelection delivers clear guidance on which products will perform best in the marketplace. Actionable product decision guidance ensures that retailers and manufacturers can make investment decisions with confidence.
  • InsightPricing-Box InsightPricing Your product pricing strategy starts with how you price your products from Day 1. We enable retailers and brands to determine optimal entry price points for your products.
  • Planning InsightPlanning InsightPlanning combines predictive retail analytics with historical sales data using machine learning. Leverage customer preferences on new products to reduce the risk in determining your new assortments.
  • InsightTargeting-Box InsightTargeting Understand your customer segments and personas. Learn how to market your products to the right people by delivering the right message.

Value and Benefits

Analysis. Insight. Outcomes

  • 80% Improve Product Success Rates by up to 80%

    With First Insight's predictive analytics and the voice of your customer you can be sure the new products you bring to market are winners.

  • 24 Actionable results in 24-48 hours icon-benefits-star
  • 25% Reduce markdowns by up to 25% icon-benefits-star
  • 5 Get to market 4-5 months faster icon-benefits-star