Platform & Solutions

First Insight’s leading Customer-Centric Merchandising platform – InsightSuite - enables retailers and brands to select, price, buy and market products by combining the Voice of the Customer with predictive analytics and machine learning.

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Gartner recognizes First Insight for the sixth consecutive year

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How It Works

Through Bayesian AI modeling, machine learning and APIs, First Insight’s predictive analytics platform provides a powerful, scalable, and easy-to-integrate solution that informs all the product assortment decisions retailers face every season. But we are much more than an analytics platform.

First Insight is a complete product decision-making solution powered by a dedicated team of retail professionals who support you through every step of the process.

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First Insight’s platform lets you get started quickly and easily with no IT footprint. Product developers and merchants can be testing and making decisions on products in a matter of weeks.

 

Our platform can also seamlessly integrate into your environment – PLM, 3D CAD, Assortment Planning, Pricing, and Campaign Management – to unlock even more value from your existing systems

Insight-Suite
InsightSelection delivers clear guidance on which products will perform well in the marketplace, so retailers and manufacturers can make investment decisions with confidence.

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Insight-Pricing
Your pricing strategy starts with how you price your products from Day 1. We enable retailers and brands to determine optimal entry price points for your products.

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Insight-Planning

First Insight Planning combines predictive analytics with historical data through machine learning, leveraging customer preferences on new products to reduce the risk in determining your assortments.

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Insight-Targeting
Better understand your customer segments and learn how to market your products to the right people by delivering the right message.

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Value and Benefits

Analysis. Insight. Outcomes

  • 80% Improve Product Success Rates by up to 80%

    With First Insight's predictive analytics and the voice of your customer you can be sure the new products you bring to market are winners.

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  • 24 Actionable results in 24-48 hours icon-benefits-star
  • 25% Reduce markdowns by up to 25% icon-benefits-star
  • 5 Get to market 4-5 months faster icon-benefits-star