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First Insight has been making headlines for over a decade. Browse our press coverage for thought leadership, industry news, partnership announcements, and more.

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Press Coverage

Savvy Grocery Shoppers Seek Out “Dupes” Of More Expensive Brands

Press Coverage

Survey: Private Labels Are Winning Hearts, Carts, And Credibility

Press Coverage

Shoppers Are Trading Down to Store Brands Without Even Realizing It

Press Coverage

Shoppers Are Trading Down to Store Brands Without Even Realizing It

Press Coverage

Shoppers Are Trading Down to Store Brands Without Even Realizing It

Press Coverage

Private Labels Emerge As Key Growth Lever For US Retailers: Study

Press Coverage

Can Lululemon make a federal case out of ‘dupe culture’?

Press Coverage

Most Consumers Buy Private Label Without Realizing, Report

Press Coverage

Study: Consumers Purchase Private Label Products Without Knowing

Press Coverage

Smart Imitation Packaging for OTC Drugs: A Mistake?

Press Coverage

Consumers More Often Choosing Private Label First

Press Coverage

Private Label ‘Smart Imitation’ Of National Brands’ Packaging Not So Wise In US OTC Drug Sector

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