InsightSUITE informs allocation and assortment mix decisions per region, country, channel, and/or target segment. It provides results to help you optimize assortment mix, unique customers (a.k.a. TURF or Reach), and items per transaction (a.k.a. Basket) per target segment. It also informs relative buy volumes across an assortment by identifying which high-potential items will get the most demand versus others. With customers' guidance, you can allocate your buy spend across the items, as well as across your channels, to maximize revenue and unit sales while minimizing inventories.
Gain Insight Into:
- Initial Allocation: by Geography or Demographics
- Reach/ Basket per Region, Country, Channel