THE NEED FOR SPEED IN RETAIL

Improve retail speed to market by using real-time customer feedback.

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YOUR CUSTOMERS WANT THE RIGHT NEW PRODUCT, RIGHT NOW.

In this ever changing landscape, retailers and brands don’t have time to conduct lengthy in-store product testing with questionable results. Speed to market and accurate testing is the difference between original, differentiated products and those that miss the mark.

First Insight’s platform gathers customer feedback data on new product designs through gamified digital surveys. Consumer feedback is then analyzed with our proprietary machine-learning models to deliver actionable insights, all within 48 hours. 

With our tools you can: 

  • Easily predict which products will succeed
  • Remove under-performing products from the assortment before production begins
  • Reduce the lead time of your product development cycle by 30%
  • Know what price consumers are willing to pay for products with no sales history
  • Eliminate time-consuming and costly in-store testing programs

Need to reduce your time to market?

Get a demo of our tool today to learn how we can help you supercharge your product development cycle.

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HOW FIRST INSIGHT HELPS YOU GET TO MARKET FASTER

Share

1. Share your product or concept through the First Insight platform

Share a concept, product, or line with our easy-to-use tools designed specifically for the retail industry.
Collect

2. Collect qualitative and quantitative feedback from customers

Use your existing customer base or draw from our list of 100,000,000 respondents. Multi-channel feedback is collected and segmented based on the criteria and segments that matter to you.
Analyze

3. Analyze results in 24 - 48 hours

We have the most sophisticated predictive AI and machine learning tools in the industry. Combine customer feedback with over 10 years of detailed consumer data for the highest level of certainty.
Predict

4. Predict winning concepts confidently and quickly

Get actionable results and dig deep into the findings. Receive segmented rankings of preference, pricing / value elasticity reports, and recommendations for improving your products.

Customer Success: franki by francesca's

CEO Andrew Clarke shares how Francesca's was able to bring a completely new brand to market in 103 days.

Challenge

During the pandemic, women's retailer Francesca's was looking to validate a new business opportunity. Leadership wanted to introduce a tween girl’s line of clothing, but they had important questions to answer before targeting this new audience.

Solution

Francescas' leadership partnered with First Insight's team of retail experts to devise a series of tests to understand this new consumer, what branding resonated with them, and what products they wanted. These tests were completed in a fraction of the time needed for traditional feedback collection.

Result

"Art met science and a new brand was born. Using First Insight’s predictive voice of customer solution, we successfully launched our new brand and product line in 103 days during a global pandemic.” - Andrew Clarke, CEO
 
franki-brand-launch
Speed to market graphic

Reduce Your TTM & Capture More Demand

Your customers are no longer waiting for your new products to appear on store shelves. With eCommerce giants offering delivery within days, consumers have become accustomed to the "I want it now" retail economy By eliminating the need for in-store testing retailers and brands can reduce their time to market by up to 30% - allowing them to meet their customers' expectations while eliminating unnecessary costs. 

Product Success graphic

The Fastest, Most Accurate
Consumer Data in the Retail Industry

Are you incorporating the voice of your customer in your decisions? First Insight’s platform gathers statistically-significant customer input on new product designs in 48 hours.  From there, our retail software applies predictive analytics to examine the responses, forecast the outcomes, and guide key product decisions. 

Retailers and brands gain access to clear product recommendations, hundreds of customer comments, and demand forecasts based on a range of price points. So that you can have more confidence in your product assortment, and get it to market faster. 

IMPROVE YOUR SPEED TO MARKET INCREASE PRODUCT SUCCESS RATES AND CAPTURE MORE DEMAND

Our tools have helped hundreds of retailers and brands get their products to market faster and with more confidence. First Insight customers regularly experience results like:

30% Improvement in Time-to-Market
9% Gain in Gross Margin
80% Increase in Product Success Rate

Ready to see our industry-leading tools in action?

Learn how you can increase your speed to market and improve your product success rates with our suite of predictive analytics software for retail.

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