


In this ever changing landscape, retailers and brands don’t have time to conduct lengthy in-store product testing with questionable results. Speed to market and accurate testing is the difference between original, differentiated products and those that miss the mark.
First Insight’s platform gathers customer feedback data on new product designs through gamified digital surveys. Consumer feedback is then analyzed with our proprietary machine-learning models to deliver actionable insights, all within 48 hours.
With our tools you can:
Get a demo of our tool today to learn how we can help you supercharge your product development cycle.
Get actionable results and dig deep into the findings. Receive segmented rankings of preference, pricing / value elasticity reports, and recommendations for improving your products.
Your customers are no longer waiting for your new products to appear on store shelves. With eCommerce giants offering delivery within days, consumers have become accustomed to the "I want it now" retail economy By eliminating the need for in-store testing retailers and brands can reduce their time to market by up to 30% - allowing them to meet their customers' expectations while eliminating unnecessary costs.
Are you incorporating the voice of your customer in your decisions? First Insight’s platform gathers statistically-significant customer input on new product designs in 48 hours. From there, our retail software applies predictive analytics to examine the responses, forecast the outcomes, and guide key product decisions.
Retailers and brands gain access to clear product recommendations, hundreds of customer comments, and demand forecasts based on a range of price points. So that you can have more confidence in your product assortment, and get it to market faster.
Our tools have helped hundreds of retailers and brands get their products to market faster and with more confidence. First Insight customers regularly experience results like:
Learn how you can increase your speed to market and improve your product success rates with our suite of predictive analytics software for retail.
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