First Insight’s platform gathers customer input on new product designs through social media, email, and third-party panels to collect a sample size that is statistically significant. Then our retail software applies predictive analytics to examine the responses and forecast the outcomes and guide key product decisions. Retailers and brands then gain access to clear product recommendations, hundreds of customer comments, and price sensitivity data. Retailers and brands realize results that are faster, less expensive, and 50-100% more accurate than in-store testing. It all adds up to faster speed to market while also benefiting from a higher level of confidence in your retail product decisions.
First Insight is now a critical element in our product decision-making process.
By using First Insight to test items – both branded and private label - before making our buys, we are increasing speed to market of the right items.
Lee Belitsky, CFO
First Insight is enabling us to test a wide range of possible new products within 24 to 48 hours. This capability enables us to drive speed to market with the right items, which is critical for a fast fashion retailer. When compared to in-store testing, First Insight is faster, more accurate and less costly because we avoid buying unproductive store test inventory.
Karen Pinney, Chief Merchandising Officer
