Caleres is one of North America’s top footwear companies with well-known brands ranging from Famous Footwear and Naturalizer to Via Spiga, Diane von Furstenberg, and Franco Sarto.
Being able to present direct consumer feedback during line reviews really elevates the discussions we have with our retail partners.
Our sales team is more confident making line recommendations and our partners feel they are making more data-driven, consumer based decisions.
Caleres CUSTOMER Highlights
BRIDGING THE GAP BETWEEN HISTORICAL DATA AND CURRENT CUSTOMER SENTIMENT
"We have historical data and trend data, but there still seemed to be a missing piece — what was going on in the consumer’s mind today. We needed to put this in the mix to help make better decisions."
THE CHALLENGE OF TRADITIONAL TESTING WITH SEASONAL PRODUCTS
"We had to make sure whatever data we collected became actionable for the organization. So many of our [tactics] are opinion-based; we wanted something people could believe in."
THE VALUE OF SCALABLE SOLUTIONS IN LARGE MARKETS
"As wholesalers, we had to be able to assess a large portion of our population — we needed something easy to implement, easy to understand and cost-effective... which led us down the pathway to First Insight."