First Insight Leadership




Greg Petro  

President and Chief Executive Officer

Years ago, retailers engaged with shoppers one-on-one to understand their needs and preferences. As the industry grew, personal dialogues were replaced with automated systems. Today, many retailers and brands have lost touch with who their customers are and what they truly want.

Greg Petro is passionate about removing the distance between consumers and retailers. During his 25-year career in the retail industry and with one of the world’s leading supply chain technology firms, Greg saw a need for retailers and brands to re-engage with consumers to determine how products will perform before costly investment decisions are made.

In 2007, Greg founded First Insight to deliver what is now the world’s leading platform empowering retailers and brands to introduce the right products at the right price. Greg is a regular contributor to, is a member of the Board of Advisors of the Fashion Institute of Technology, and speaks at the graduate business schools of Columbia University and the University of Pittsburgh on how retailers can use technology to identify and deliver what their customers really want.

Greg has received numerous industry awards including EY Entrepreneur of the Year finalist in 2015. He also made the NRF Foundation’s The List as one of 5 Disruptors in 2016. Greg holds both MBA and Bachelor’s Degrees from the University of Pittsburgh.


Jim Shea  

Chief Commercial Officer

As Chief Commercial Officer for First Insight, Jim leads the marketing and sales efforts for the company.  Jim’s role spans all aspects of revenue generation, including strategy, corporate communications, demand generation, product management, sales and business development.

Jim has held CMO and executive sales roles in multiple industries, including medical devices, research laboratory products, telecommunications and enterprise software. Jim has been a driving force behind the IPOs of two venture/private equity-backed companies in Silicon Valley and Pittsburgh, and he led marketing for a $1.5 billion division of Thermo Fisher Scientific, a Fortune 500 company.

Jim holds an MBA from Stanford University and a BS in Electrical Engineering from the University of Notre Dame.