Automotive
Next-Gen Experience Management

Accelerate Your Business Results with Vehicles and Experiences Your Customers Will Love

De-risk your value chain, from new concept creation to the dealership floor to post sale service models, with predictive and actionable Voice-of-the-Customer data and analytics.

Accelerating Automotive: Increasing new offering success by up to 80%

customer-needs-products

The Automotive Industry offers big returns, but it also carries significant risk in product development, options packages, pricing, dealer operations, and marketing initiatives. You face many challenges across the customer journey from sales to services to customer retention through loyalty programs. You can minimize the risks and challenges by using the Voice-of-the-Customer to inform your key decisions.

Listen to your consumers, dealers, sales associates, service networks, and suppliers to create winning offerings and experiences. Bottom line: First Insight has helped global manufacturers and brands make billions, save billions, reduce time to market, and streamline portfolios.

The First Insight Advantage:

  • Pioneer and Market Leader - Proven, predictive, actionable data, even on new offerings with no history
  • Unparalleled Value - Lowest total cost provider and highest demonstrated ROI
  • Faster and Easier to use - Up and running in days, actionable results within 24-48 hours
  • Scalable - Enterprise solution supporting many of the world’s largest brands in daily operations
Woman-In-Car-Auto

Customer Experience

  • Grow dealer service revenues by understanding better new offers and packages with current customers in your Dealer Management System (DMS), with new customers, or both.
  • Increase dealer sales rates and volumes with predictive data on target consumer behavior per region.
  • Secure new customers and grow your business by using data, based on their input and predictive analytics, to make key product, pricing and branding decisions.
  • Engage both current and white-space customers and empower them to help define the customer experience they want.
  • Involve your customers to help inform the product, service, advertising, or channel experiences they want and will value.
FI-Auto-Phone-Screens

Product Experience

  • Optimize pricing, promotion and discount strategies to reduce markdowns based on how target consumers value your new offerings.
  • Optimize buy depths to maximize sales, margin, and inventory efficiency.
  • Improve sell-in and reduce reliance on in-store testing.
  • Create offerings for specific channels, segments, and personas based on Voice-of-the-Customer data.
Brand-XM-Auto

Brand Experience

  • Create the experience that aligns with your customers’ expectations from your brand.
  • Increase sales and brand loyalty by planning campaigns and initiatives based on predictive consumer feedback.
Employee-XM-Auto

Employee Experience

  • Energize your employees and dealers by engaging them in defining new offerings, campaigns, and services that resonate with their target customers.
  • Listen to the Voice of the Store – your dealers and their sales associates – to identify issues and test new solutions.

How It Works

First Insight’s Next-Gen Experience Management Platform provides a powerful, scalable, and easy-to-integrate solution that informs all the business decisions you face. Through advanced analytics including human computational modeling, Bayesian mathematical models, predictive analytics and APIs, First Insight’s platform represents a proven, breakthrough solution that helps you anticipate outcomes so you can build financial plans that you can achieve.

Understand More Through Better Listening

From Startups to Global Brands, Our Customers Get Results

Create Better Experiences, Faster

The Most Advanced And Mature Predictive Analytics Tools On The Market

Artificial Intelligence… Predictive Analytics… Machine Learning…
Everyone claims they have them, but not all are alike. First Insight’s proprietary approach uses a straightforward consumer engagement technique, requires fewer customer respondents, and provides more accurate output for better business decisions than other tools.

And you receive actionable results within 24-48 hours – much faster than most other solutions.

80 Up to 80% improvement in new product success rates
100 Access to over 100 million respondents globally in more than 150 countries
10 10+ Years of Data and Experience

Next-Gen Experience Management

Customer Experience

Listen to your customers. Create experiences they’ll love and value.

Learn More
Product Experience

From concept to decision in 24 hours - improving success rates by as much as 80%

Learn More
Brand Experience

Build your brand with your target customers – and create loyalty that lasts.

Learn More
Employee Experience

Engage and motivate your employees – and drive business results.

Learn More

Are Your Decisions Based On Instinct? History? Hope?

Get the insight. Schedule a free demo today.