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Consumer Products offer big returns, but they also carry huge risk. Packaging, pricing, channel, promotion - it’s tough to get it all right. First Insight helps minimize your risks by bringing voice-of the-customer data and predictive analytics to key decisions across the product lifecycle.
With consumer-led experience creation, First Insight has helped global manufacturers and brands make billions, save billions, reduce time to market, and streamline portfolios.
Our industry-leading platform takes your experience management operations from reactive to proactive. We empower you to create products, brands, and customer and employee engagement that deliver growth to both your top and bottom lines.
First Insight’s Next-Gen Experience Management Platform provides a powerful, scalable, and easy-to-integrate solution that informs all the business decisions you face. Through advanced analytics including human computational modeling, Bayesian mathematical models, predictive analytics and APIs, First Insight’s platform represents a proven, breakthrough solution that helps you anticipate outcomes so you can build financial plans that you can achieve.
Understand More Through Better Listening
Artificial Intelligence… Predictive Analytics… Machine Learning…
Everyone claims they have them, but not all are alike. First Insight’s proprietary approach uses a straightforward consumer engagement technique, requires fewer customer respondents, and provides more accurate output for better business decisions than other tools.
And you receive actionable results within 24-48 hours – much faster than most other solutions.
From concept to decision in 24 hours - improving success rates by as much as 80%Learn More
Build your brand with your target customers – and create loyalty that lasts.Learn More