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Consumer Products
Next-Gen Experience Management

The New Consumer Product Investment Model: Lower Risk, Greater Return

As many as 80-90% of new consumer products and services fail. Harness the power of the voice of your customer to create winning offerings, at the right price, for the right customers.

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De-risking Consumer Products: Increasing new offering success by up to 80%

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New products are key in consumer products, yet the majority of them fail.

Consumer Products offer big returns, but they also carry huge risk. Packaging, pricing, channel, promotion - it’s tough to get it all right.  First Insight helps minimize your risks by bringing voice-of the-customer data and predictive analytics to key decisions across the product lifecycle.  

With consumer-led experience creation, First Insight has helped global manufacturers and brands make billions, save billions, reduce time to market, and streamline portfolios.

The First Insight Advantage:

  • Pioneer and Market Leader - Proven, predictive, actionable data, even on new offerings with no history
  • Unparalleled Value - Lowest total cost provider and highest demonstrated ROI
  • Faster and Easier to use - Up and running in days, actionable results within 24-48 hours
  • Scalable - Enterprise solution supporting many of the world’s largest brands in daily operations
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Customer Experience

  • Engage and motivate your target consumers and channel partners.
  • Leverage predictive input from white-space channel partners and consumers by engaging them on alternatives and seeing what they value most.
  • Create end-to-end solutions customers love, from when they first see your products to when they purchase, use, service, and replenish them.
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Product Experience

  • Improve your new product success by creating and selling products customers want to buy, optimizing features, packaging, messaging, imagery, and claims.
  • Optimize pricing, promotion and discount strategies based on how target consumers value your new items.
  • Create products for specific segments, personas, and channels based on actionable voice-of-the-customer analytics.
  • More accurate, less expensive, faster, and more scalable than other testing and research means, including conjoint analysis, focus groups, and test markets.
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Brand Experience

  • Create the experience that aligns with your customers through customer-directed messaging, positioning, and branding.
  • Understand and align with your customers’ core values around point of manufacture, sustainability, health/safety concerns, and more.
  • Increase sales and brand loyalty by planning the next campaigns and initiatives based on predictive consumer feedback on new and next-generation items.
  • Avoid launching offerings or campaigns that would be offensive to customer groups - and damaging to your brand.
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Employee Experience

  • Understand which employee benefit options to offer based on how your employees value them. Keep your finger on the pulse of employee morale and satisfaction by securing feedback in a format that enables you to make good decisions quickly and take action.
  • Energize your employees and those of your channel partners by engaging them in defining new products, campaigns, and services that resonate with your target consumers.
  • Empower channel sales with predictive data on target consumer behavior per channel to increase sell-in rate and volume.

How It Works

First Insight’s Next-Gen Experience Management Platform provides a powerful, scalable, and easy-to-integrate solution that informs all the business decisions you face. Through advanced analytics including human computational modeling, Bayesian mathematical models, predictive analytics and APIs, First Insight’s platform represents a proven, breakthrough solution that helps you anticipate outcomes so you can build financial plans that you can achieve.

Understand More Through Better Listening

From Startups to Global Brands, Our Customers Get Results

Create Better Experiences, Faster

The Most Advanced And Mature Predictive Analytics Tools On The Market

Artificial Intelligence… Predictive Analytics… Machine Learning…
Everyone claims they have them, but not all are alike. First Insight’s proprietary approach uses a straightforward consumer engagement technique, requires fewer customer respondents, and provides more accurate output for better business decisions than other tools.

And you receive actionable results within 24-48 hours – much faster than most other solutions.

80 Up to 80% improvement in new product success rates
100 Access to over 100 million respondents globally in more than 150 countries
10 10+ Years of Data and Experience

Next-Gen Experience Management

Customer Experience

Listen to your customers. Create experiences they’ll love and value.

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Product Experience

From concept to decision in 24 hours - improving success rates by as much as 80%

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Brand Experience

Build your brand with your target customers – and create loyalty that lasts.

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Employee Experience

Engage and motivate your employees – and drive business results.

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Are Your Decisions Based On Instinct? History? Hope?

Get the insight. Schedule a free demo today.

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