First Insight’s platform collects customer feedback on new product designs through social, email, and third-party panels to gather a statistically significant sample size. Our solution then analyzes the responses using AI and Machine Learning—forecasting the outcomes for key product decisions within 24 to 48 hours. Our Platform’s AI algorithm collects over 8,000,000 data points per month from consumers and retail manufacturers in 30+ countries to feed into our machine learning algorithms. Each consecutive test is more accurate than the last, creating fine-tuned and truly predictive results.
The AI and Machine Learning results provide the answers you need in the form of clear product recommendations, aggregated customer comments, and price sensitivity data. With First Insight’s cloud-based platform, data output is interactive and allows you to hone in on specific customer comments and responses. If a product’s projected performance does not match expectations, it is easy to identify the “why” behind the data and make design or pricing changes which can improve performance.
First Insight’s Predictive Analytics platform also provides demographic details by age, gender, and location to show how each product resonates by segment. Whether you are targeting young women, customers of competitors, or residents of Canada, you will have the answers you need to make the best product decisions.
Now we can make fact-based decisions and do it more efficiently. We are never going back to the old way of conducting line reviews.
As a fast-growing nutritional supplements company, Nutrabolt is focused not only on getting the product right, but on making sure we have the right packaging, labeling and pricing. Also, since our products are offered through multiple channels...Using First Insight, within 24 hours, we have actionable data from our customers — all segmented by retail channel. This has helped generate measureable gains in sales and margins.
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