Artificial Intelligence
and Machine Learning
in Retail and CPG

Making Better Product Decisions with
AI and Machine Learning

Consumer products are often plagued with high failure rates, often as high as 80%. Why are so many retailers and CPG companies still making product decisions with the same methods as they did 50 years ago? Machine Learning & Artificial Intelligence decision-making based on historical sales data and intuition is simply not enough to win in this competitive retail and CPG sector. With our Predictive Analytics platform that utilizes Machine Learning and Artificial Intelligence, retail and CPG brands now have access to forward-looking, real-time data to make better decisions faster.

First Insight’s InsightSuite Software Platform utilizes two vital components, The Voice of the Customer and Predictive Analytics, to enable CPG brands, manufacturers, retailers, wholesalers and licensees to make better product decisions on new products by answering questions that include:

  • Which new product concepts resonate best with the target segment and should move forward in the development process – and which ones should be eliminated?
  • Which design elements and attributes are most valued by consumers?
  • Which packaging designs, descriptions, and claims will win with consumers?
  • How should a new consumer product be priced, even without any sales history?
  • How much inventory should retailers/brands buy or manufacture?
  • How should a product be targeted to specific customer segments, retail channels and geographies?

Contact us to see how First Insight works and how easy it is to get started with our InsightSuite platform.

How It Works

First Insight’s Next-Gen Experience Management Platform provides a powerful, scalable, and easy-to-integrate solution that informs all the business decisions you face. Through advanced analytics including human computational modeling, Bayesian mathematical models, predictive analytics and APIs, First Insight’s platform represents a proven, breakthrough solution that helps you anticipate outcomes so you can build financial plans that you can achieve.

Understand More Through Better Listening


How our Platform Works: Machine Learning and Artificial Intelligence

First Insight’s platform collects customer feedback on new product designs through social, email, and third-party panels to gather a statistically significant sample size. Our solution then analyzes the responses using AI and Machine Learning—forecasting the outcomes for key product decisions within 24 to 48 hours. Our Platform’s AI algorithm collects over 8,000,000 data points per month from consumers and retail manufacturers in 30+ countries to feed into our machine learning algorithms. Each consecutive test is more accurate than the last, creating fine-tuned and truly predictive results.


The Answers you Need Across the Entire Product Development Cycle

The AI and Machine Learning results provide the answers you need in the form of clear product recommendations, aggregated customer comments, and price sensitivity data. With First Insight’s cloud-based platform, data output is interactive and allows you to hone in on specific customer comments and responses. If a product’s projected performance does not match expectations, it is easy to identify the “why” behind the data and make design or pricing changes which can improve performance.

First Insight’s Predictive Analytics platform also provides demographic details by age, gender, and location to show how each product resonates by segment. Whether you are targeting young women, customers of competitors, or residents of Canada, you will have the answers you need to make the best product decisions.

Customer Success

  • Now we can make fact-based decisions and do it more efficiently. We are never going back to the old way of conducting line reviews.

    Lucas Johnson, Sr. Brand Manager, Global Marketing
  • As a fast-growing nutritional supplements company, Nutrabolt is focused not only on getting the product right, but on making sure we have the right packaging, labeling and pricing. Also, since our products are offered through multiple channels...Using First Insight, within 24 hours, we have actionable data from our customers — all segmented by retail channel. This has helped generate measureable gains in sales and margins.

    John Herman, EVP and GM North America

First Insight’s Predictive Analytics Platform puts the customer at the heart of your product decisions.

Intuition and historical data will always play a role in product decision-making. But, educated guessing is not enough to beat the competition in this competitive consumer products retail landscape. Channel the power of AI in retail to make the right CPG and retail product decisions faster.

30—80 Increase new product success rates by 30-80%, improving forecasting accuracy.
4—10 Increase gross profit
by 4-10%.
30 Increase speed-to-market by reducing product launch time up to 30%.

Learn More About First Insight

For over a decade, leading companies worldwide have used the First Insight solution to create winning offerings and experiences.  The results? Up to 80% higher new offering success rates, 4-10% gains in revenues and margins, and 10-15X ROI. Learn more about how we do what we do and the value we can bring to your business.
Learn How Our Retail Analytics Platform Works Learn More
Explore Our Retail Price Optimization System Learn More
Our Retail AI Helps You Predict Winning Products Learn More

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