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Revolutionizing Retail: Experience First Insight content from NRF Retail Converge 2021

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Customer Case Study:
francesca's

Hear from francesca's™ SVP of Merchandising, Victoria Taylor on how First Insight helped the retailer transform their business to improve full price-sell-through for new products, increase gross margin, optimize SKUs & improve inventory performance, and gain confidence in buy quantities of new items. First Insight's Voice of the Customer feedback, predictive analytics, and artificial intelligence solution helps francesca's™ understand their customer better and launch successful products.

Speakers include:
Victoria Taylor 
- SVP of Merchandising at francesca's™
Peter Jeavons 
- VP & GM, EMEA at First Insight

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Retail’s Sustainable Shopper: Gen Z’s Sustainability Pledge, Waste Reduction and The New Values Shopper

According to our recent First Insight study, The State of Consumer Spending: Gen Z Shoppers Demand Sustainable Retail, the vast majority of Generation Z shoppers prefer to buy sustainable brands, and they are more willing than other generations to spend 10 percent more for sustainable products. The report also found that Generation Z is most likely to make purchase decisions based on values and principles (personal, social and environmental).

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CORONAVIRUS V10: AS WORRIES FADE, SHOPPING BEHAVIORS REMAIN THE SAME

As part of First Insight’s ongoing series of consumer studies, “The Impact of Coronavirus on Consumer Purchase Decisions and Behaviors,” new data released finds improved consumer confidence does not translate to higher spending. The study found that consumer worry is down for the first time since the peak of COVID-19. The survey of more than 1,000 people found that 32 percent fewer respondents said that they were very or somewhat worried about the Coronavirus in April 2021 compared to April 2020.

See our Press Release

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FDRA + FIRST INSIGHT CONSUMER SUSTAINABILITY SURVEY 2021

The first industry-wide consumer survey on shoe sustainability. This survey was built with input from 100 shoe companies.

This national survey aims to create a much-needed baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what aspects of sustainability they should prioritize.  These results provide companies with intelligence to build strategic marketing campaigns and better focus operational efforts.

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First Insight Solutions For Retail’s Greatest Challenges

First Insight created the world’s leading Voice of the Customer predictive analytics platform. We are committed to revolutionizing how retailers and brands can make better, faster and smarter product investment, pricing, planning and marketing decisions.This overview shows how First Insight helps companies overcome some of the most common and significant business challenges.

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Why First Insight?

Learn more about how First Insight can help you make better Selection, Pricing, Planning and Targeting decisions.

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DIGITAL LINE REVIEWS — Powered by Predictive Analytics

Most line or product review sessions that were previously held with physical product and teams together in the same room are now conducted as video meetings. The First Insight Digital Line Review platform provides a unique solution for remote reviews, now seamlessly presenting a logical template that supports productive and accurate reviews, even when teams can’t be together.

Brands and retailers are leveraging First Insight results to present item and line recommendations with confidence, leading to win-win decisions for increased revenues and margins.

From Startups to Global Brands, Our Customers Get Results

Create Better Experiences, Faster

The Most Advanced And Mature Predictive Analytics Tools On The Market

Artificial Intelligence… Predictive Analytics… Machine Learning…
Everyone claims they have them, but not all are alike. First Insight’s patented approach uses a straightforward consumer engagement technique, requires fewer customer respondents, and provides more accurate output for better business decisions than other tools.

And you receive actionable results within 24-48 hours – much faster than most other solutions.

30—80% Increase new product success rates by 30-80%, improving forecasting accuracy.
4—10% Increase gross profit
by 4-10%.
30% Increase speed-to-market by reducing product launch time up to 30%.

Are Your Decisions Based On Instinct? History? Hope?

Get the insight. Schedule a free demo today.