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Basic guesses are out.
Predictive wins are in.

Ellis is your new AI copilot — giving you instant, predictive answers on what to make, how to price, and where to win. Backed by 18 years of retail truth and the only Retail LLM, so you’re not guessing… you’re leading.

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Trusted by global leaders to move faster, reduce risk, and grow smarter.

Ask Customers.
Predict Success.

Drive Growth with a Value Score™

First Insight’s Agentic AI turns customer signals into predictive insights for products, pricing, and marketing. Predict demand, refine product designs and assortments, and optimize campaigns or store layouts. Eliminate guesswork, maximize revenue, and build engagement that resonates at every touchpoint.

 

“Art met science and a new brand was born.

francesca’s used customer-facing analytics in partnership with First Insight to bring franki by francesca’s to market in 103 days during a global pandemic.”

CEO, francesca's  

"We saw a 12% increase in sell-through for products tested with First Insight vs untested products."

Head of Digital Product
Marks & Spencer

"First Insight’s AI-driven intelligence has empowered us to get closer to our customers and offer a more compelling fashion-led experience as we seek to become more relevant, to more people, more often."

Managing Director of Clothing & Home, Marks & Spencer

First Insight’s AI helps us truly think like our customers, ensuring every product, every price, and every decision aligns with what they really want. This partnership is helping us move faster, bet bigger on winners, and stay true to what makes Boden special."

Chief Commercial Officer, Boden

 

“First Insight’s platform gives us fast, actionable insights into our customers' preferences, which has already provided significant value.”

SVP of Merchandising, Family Dollar

“First Insight’s use of predictive analytics will add a great deal of value to the retailers we service and allow us to elevate our product design and assortment. Nearly all information in the market comes from an historical perspective, but tapping into current data from the customer gives us a critical point of view missing from typical trend and sales analyses.”

SVP of Design and Merchandising, Intradeco

 

Predictive Algorithms

Proprietary models that generate forward-looking demand curves, price elasticity measures, and SKU-level Value Scores, providing the quantitative backbone for every recommendation.

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Generative AI Context Layer

Summarizes and enriches predictive outputs with category-specific context, attribute analysis, and clear narratives so teams understand why a decision is recommended.

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Conversational Interface

A live, interactive chat environment for exploring data, running “what-if” scenarios, and generating instant, analytics-backed answers to complex product, pricing, and trend questions.

 

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