Predict the Future

Make Key Business Decisions With Confidence

Predictive tools for retail, consumer products, services, wholesale and experience management

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WE ARE THE EXPERTS IN RETAIL, DIGITAL PRODUCT TESTING, AND SO MUCH MORE

For over ten years, First Insight has been the leader in experience management and digital product testing for retail. Now, we are sharing our success with more industries to help you deliver value to your customers and growth to your bottom line.

Transforming the Retail Industry

Solving Common Problems with Industry
Leading Predictive Tools

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First Insight Platform Dashboards

50% of New Products Fail. Overcome the Odds.

In 2007, First Insight created the industry’s first digital Voice of the Customer product testing solution, bringing predictive tools into the new offering decision making process.

Today, retailers, brands, manufacturers and wholesalers worldwide use the First Insight platform to create and market more successful new products. We provide solutions for businesses of all sizes from some of the largest brands in the world to small businesses that need a competitive edge to break into their market.

How we Help

Our InsightSuite platform provides solutions for all phases of the retail product lifecycle, from initial concept to markdown strategies. Learn more about how we can help you succeed.

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Supply Chain Disruption

First Insight is staunchly committed to customer understanding and offers customer-driven predictive analytics solutions for today’s toughest business challenges. As inflation and supply chain disruptions continue and demand outpaces supply, retailers and brands are turning to First Insight for decision support in identifying substitute products and optimizing pricing based on real-time consumer price elasticity data.

First Insight is helping leading retailers and brands worldwide to weather the supply chain storm, maximize short-term profitability, and emerge from COVID stronger than ever.

Are Your Decisions Based On Instinct? History? Hope?

Get the insight. Schedule a free demo today.

Our hundreds of customers experience an average of 3-9% margin gains and increased new product success rates. First Insight shows customers the quantified ROI from its next generation experience management platform. Schedule a demo to see it in action.

How it Works

Share

1. Share your product or concept through the First Insight platform

Share a concept, product, service or line with our easy-to-use tools designed specifically for the retail industry.

Collect

2. Collect qualitative and quantitative feedback from customers

Use your existing customer base or draw from our panel of over 100,000,000 respondents worldwide. Multi-channel feedback is collected and segmented based on the criteria and segments that matter to you.

Analyze

3. Analyze results in 24 - 48 hours

We have the most sophisticated predictive AI and machine learning tools in the industry. Combine customer feedback with over 10 years of detailed consumer data for the highest level of certainty.

Predict

4. Predict winning concepts confidently and quickly

Get actionable results and dig deep into the findings. Receive segmented rankings of preference, pricing / value elasticity reports, and recommendations for improving your products.

Understand More Through Better Listening

From Startups to Global Brands,
Our Customers Get Results

Are Your Decisions Based On Instinct? History? Hope?

Get the insight. Schedule a free demo today.

Our hundreds of customers experience an average of 3-9% margin gains and increased new product success rates. First Insight shows customers the quantified ROI from its next generation experience management platform. Schedule a demo to see it in action.