Building successful brands is the ultimate business challenge. It requires knowing your customer – what they value, how they perceive your brand and its offerings, and why they would buy from you instead of another brand.
It requires solutions that interpret quantitative and qualitative feedback and predict future behavior so you can make decisions that grow your brand and your business and drive unparalleled customer loyalty.
Create Meaningful Brand Engagement Across the Customer Journey.
Solicit brand feedback across the customer journey. Get predictive, actionable results that marketers and all teams will use to make brand decisions with confidence.
Maximize the Power of your Messaging and Positioning.
Get clear guidance on how to message your brand and offerings across all media and channels - online, brick-and-mortar, and omnichannel.
Understand the Value of Your Brand
Quantify brand value, by customer segment. Learn how your brand will convey to a new product or category. Determine which brands to carry and which brands can be eliminated.
Instead of guessing which logo, layout, photo, or wording will resonate best with your customers, why not ask them? Look and feel will impact which brands customers select and how much they are willing to pay. Make branding decisions with confidence based on predictive, actionable results driven by our predictive brand experience management software.
We partnered with The Wharton Baker Retailing Center to create a comprehensive infographic exploring our findings.
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We partnered with The Wharton Baker Retailing Center and asked consumers in the U.S. how sustainable practices are impacting shopping habits and purchase decisions.
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The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.
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Free Ebook
Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.
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Roundtable Video
As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.
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This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.
Download the Webinar & FindingsLearn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.
View the Webinar & Highlights
While the Covid-19 pandemic hit most retailers hard, it created uniquely intense challenges for Hotter Shoes. Hotter needed to build up its e-commerce presence and appeal to a new group of shoppers at the same time.
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Understand your customer segment personas and what they really want from your brand. Identify and meet the needs and priorities of prospective customers from new target segments.
Proven Value
Leading Technology
Easy to Use & Integrate
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