Brand
Experience Management

Build Your Brand With Your Target Customers...and Beyond

Know your customer — and potential new customers — and understand what they really want from your brand.

Maximize Brand Value Creation with the Voice of Your Customer

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Building successful brands is the ultimate business challenge.  It requires knowing your customer – what they value, how they perceive your brand and its offerings, and why they would buy from you instead of another brand.  

It requires solutions that interpret quantitative and qualitative feedback and predict future behavior so you can make decisions that grow your brand and your business and drive unparalleled customer loyalty.

The First Insight Advantage:

  • Pioneer and Market Leader - Proven, predictive, actionable data, even on new offerings with no history
  • Unparalleled Value - Lowest total cost provider and highest demonstrated ROI
  • Faster and Easier to use - Up and running in days, actionable results within 24-48 hours
  • Scalable - Enterprise solution supporting many of the world’s largest brands in daily operations

Listen To - And Act On -
the Voice of Your Customer

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  • ✓ Create Meaningful Brand Engagement Across the Customer Journey.

    Solicit brand feedback across the customer journey. Get predictive, actionable results that marketers and all teams will use to make brand decisions with confidence.

  • ✓ Maximize the Power of your Messaging and Positioning.

    Get clear guidance on how to message your brand and offerings across all media and channels - online, brick-and-mortar, and omnichannel.

  • ✓ Understand the Value of Your Brand

    Quantify brand value, by customer segment. Learn how your brand will convey to a new product or category. Determine which brands to carry and which brands can be eliminated.

How It Works

First Insight’s Next-Gen Experience Management Platform provides a powerful, scalable, and easy-to-integrate solution that informs all the business decisions you face. Through advanced analytics including human computational modeling, Bayesian mathematical models, predictive analytics and APIs, First Insight’s platform represents a proven, breakthrough solution that helps you anticipate outcomes so you can build financial plans that you can achieve.

Understand More Through Better Listening

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Brand Value Is In the Eye of the Beholder

Create Branded Concepts, Designs, and Imagery That Will Win.

Instead of guessing which logo, layout, photo, or wording will resonate best with your customers, why not ask them? Look and feel will impact which brands customers select and how much they are willing to pay. Make branding decisions with confidence based on predictive, actionable results.

Create Better Experiences, Faster

The Most Advanced And Mature Predictive Analytics Tools On The Market

Artificial Intelligence… Predictive Analytics… Machine Learning…
Everyone claims they have them, but not all are alike. First Insight’s proprietary approach uses a straightforward consumer engagement technique, requires fewer customer respondents, and provides more accurate output for better business decisions than other tools.

And you receive actionable results within 24-48 hours – much faster than most other solutions.

80 Up to 80% improvement in new product success rates
100 Access to over 100 million respondents globally in more than 150 countries
10 10+ Years of Data and Experience

From Startups to Global Brands, Our Customers Get Results

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Create Branded Experiences that Hit the Mark.

Understand your customer segment personas and what they really want from your brand. Identify and meet the needs and priorities of prospective customers from new target segments.

Why First Insight?

Proven Value
  • 150+ Customers
  • Business Expertise & Ability To Operationalize
  • Actionable Data And Value Tracking
  • SOC 2, GDPR, CCPA Compliant
Leading Technology
  • Speed & Scale
  • 10+ Years of Data + Machine Learning + Price Elasticity
  • Recognized By Gartner, IDC, Forrester
Easy to Use & Integrate
  • Get Started With No IT Impact
  • Scalable Platform & Multipoint Integration
  • Partnerships With Major Tech Providers & Consulting Firms
  • Global & Mobile

Are Your Decisions Based On Instinct? History? Hope?

Get the insight. Schedule a free demo today.