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Building successful brands is the ultimate business challenge. It requires knowing your customer – what they value, how they perceive your brand and its offerings, and why they would buy from you instead of another brand.
It requires solutions that interpret quantitative and qualitative feedback and predict future behavior so you can make decisions that grow your brand and your business and drive unparalleled customer loyalty.
Solicit brand feedback across the customer journey. Get predictive, actionable results that marketers and all teams will use to make brand decisions with confidence.
Get clear guidance on how to message your brand and offerings across all media and channels - online, brick-and-mortar, and omnichannel.
Quantify brand value, by customer segment. Learn how your brand will convey to a new product or category. Determine which brands to carry and which brands can be eliminated.
First Insight’s Next-Gen Experience Management Platform provides a powerful, scalable, and easy-to-integrate solution that informs all the business decisions you face. Through advanced analytics including human computational modeling, Bayesian mathematical models, predictive analytics and APIs, First Insight’s platform represents a proven, breakthrough solution that helps you anticipate outcomes so you can build financial plans that you can achieve.
Understand More Through Better Listening
Instead of guessing which logo, layout, photo, or wording will resonate best with your customers, why not ask them? Look and feel will impact which brands customers select and how much they are willing to pay. Make branding decisions with confidence based on predictive, actionable results.
Artificial Intelligence… Predictive Analytics… Machine Learning…
Everyone claims they have them, but not all are alike. First Insight’s proprietary approach uses a straightforward consumer engagement technique, requires fewer customer respondents, and provides more accurate output for better business decisions than other tools.
And you receive actionable results within 24-48 hours – much faster than most other solutions.
Understand your customer segment personas and what they really want from your brand. Identify and meet the needs and priorities of prospective customers from new target segments.