


Building successful brands is the ultimate business challenge. It requires knowing your customer – what they value, how they perceive your brand and its offerings, and why they would buy from you instead of another brand.
It requires solutions that interpret quantitative and qualitative feedback and predict future behavior so you can make decisions that grow your brand and your business and drive unparalleled customer loyalty.
Get all your questions answered. Learn how First Insight works, get pricing details, and see our platform in action.
Solicit brand feedback across the customer journey. Get predictive, actionable results that marketers and all teams will use to make brand decisions with confidence.
Get clear guidance on how to message your brand and offerings across all media and channels - online, brick-and-mortar, and omnichannel.
Quantify brand value, by customer segment. Learn how your brand will convey to a new product or category. Determine which brands to carry and which brands can be eliminated.
First Insight’s Next-Gen Brand Experience Management Software provides a powerful, scalable, and easy-to-integrate solution that informs all the business decisions you face. Our platform and decision-making software leverage analytics including human computational modeling, Bayesian mathematical models, predictive analytics and APIs, First Insight’s platform represents a proven, breakthrough solution that helps you anticipate outcomes so you can build financial plans that you can achieve.
Understand More Through Better Listening
Instead of guessing which logo, layout, photo, or wording will resonate best with your customers, why not ask them? Look and feel will impact which brands customers select and how much they are willing to pay. Make branding decisions with confidence based on predictive, actionable results driven by our predictive brand experience management software.
We partnered with The Wharton Baker Retailing Center to create a comprehensive infographic exploring our findings.
View the InfographicWe partnered with The Wharton Baker Retailing Center and asked consumers in the U.S. how sustainable practices are impacting shopping habits and purchase decisions.
Read the ReportThe fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.
Learn moreLearn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.
Get the Free E-bookAs one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.
Watch the WebinarThis industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.
Download the Webinar & FindingsLearn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.
View the Webinar & HighlightsWhile the Covid-19 pandemic hit most retailers hard, it created uniquely intense challenges for Hotter Shoes. Hotter needed to build up its e-commerce presence and appeal to a new group of shoppers at the same time.
Read the Case StudyArtificial Intelligence… Predictive Analytics… Machine Learning…
Everyone claims they have them, but not all are alike. First Insight’s proprietary platform uses a straightforward consumer engagement technique, requires fewer customer respondents, and provides more accurate output for better business decisions than other tools.
And you receive actionable results within 24-48 hours – much faster than most other solutions.
Understand your customer segment personas and what they really want from your brand. Identify and meet the needs and priorities of prospective customers from new target segments.
Get the insight. Schedule a free demo of our brand experience management software today.
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