Brand Experience Management Solution

Build Your Brand With Your Target Customers

  • Avoid costs of misdirected branding initiatives
  • Optimize advertising with target segment feedback
  • Eliminate 10-30% of low-valued brand portfolio, saving space and inventory
  • Save millions by avoiding launch of offensive offerings
  • 80% Improvement in New Offering Success Rate
  • Access 100M+ Respondents Globally in Over 150 Countries

Maximize Brand Value Creation with the Voice of Your Customer


First Insight’s brand experience management software maximizes brand loyalty by anticipating your customers’ standards and expectations

Building successful brands is the ultimate business challenge.  It requires knowing your customer – what they value, how they perceive your brand and its offerings, and why they would buy from you instead of another brand.  

It requires solutions that interpret quantitative and qualitative feedback and predict future behavior so you can make decisions that grow your brand and your business and drive unparalleled customer loyalty.

The First Insight Advantage:

  • Pioneer and Market Leader – Introduced from the fast-moving world of retail fashion, our software is designed to help you make informed decisions quickly
  • Predictive, not Reactive - Proven, predictive, actionable data, even on new offerings with no history
  • Unparalleled Value - Lowest total cost provider and highest demonstrated ROI
    Faster and Easier to use – Our software is up and running in days, actionable results within 24-48 hours
  • Scalable - Enterprise level brand experience management software supporting many of the world’s largest brands in daily operations

Want To Learn More?

Get all your questions answered. Learn how First Insight works, get pricing details, and see our platform in action.

Listen To - And Act On -
the Voice of Your Customer

  • ✓ Create Meaningful Brand Engagement Across the Customer Journey.

    Solicit brand feedback across the customer journey. Get predictive, actionable results that marketers and all teams will use to make brand decisions with confidence.

  • ✓ Maximize the Power of your Messaging and Positioning.

    Get clear guidance on how to message your brand and offerings across all media and channels - online, brick-and-mortar, and omnichannel.

  • ✓ Understand the Value of Your Brand

    Quantify brand value, by customer segment. Learn how your brand will convey to a new product or category. Determine which brands to carry and which brands can be eliminated.

How It Works

First Insight’s Next-Gen Brand Experience Management Software provides a powerful, scalable, and easy-to-integrate solution that informs all the business decisions you face. Our platform and decision-making software leverage analytics including human computational modeling, Bayesian mathematical models, predictive analytics and APIs, First Insight’s platform represents a proven, breakthrough solution that helps you anticipate outcomes so you can build financial plans that you can achieve.

Understand More Through Better Listening


Brand Value Is In the Eye of the Beholder

Create Branded Concepts, Designs, and Imagery That Will Win.

Instead of guessing which logo, layout, photo, or wording will resonate best with your customers, why not ask them? Look and feel will impact which brands customers select and how much they are willing to pay. Make branding decisions with confidence based on predictive, actionable results driven by our predictive brand experience management software.

What Retail Executives Say About Supply Chain Disruption: Shortages, Pricing and Delays
The Wharton Baker Retailing Center

What Retail Executives Say About Supply Chain Disruption: Shortages, Pricing and Delays

We partnered with The Wharton Baker Retailing Center to create a comprehensive infographic exploring our findings.

View the Infographic
The State Of Consumer Spending: Gen Z Influencing All Generations To Make Sustainability-First Purchasing Decisions
The Wharton Baker Retailing Center

The State Of Consumer Spending: Gen Z Influencing All Generations To Make Sustainability-First Purchasing Decisions

We partnered with The Wharton Baker Retailing Center and asked consumers in the U.S. how sustainable practices are impacting shopping habits and purchase decisions.

Read the Report
InsightSuite for Small Business
Featured Product

InsightSuite for Small Business

Specialized Tools for Small & Emerging Businesses

The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.

Learn more
Maximize Value, Speed & Profit
Free Ebook

Maximize Value, Speed & Profit

Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.

Get the Free E-book
Kohl's Creates Value W/Predictive Analytics
Roundtable Video

Kohl's Creates Value W/Predictive Analytics

Learn How First Insight's Predictive Tools Fuel Kohl's Success

As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.

Watch the Webinar
Consumer Sustainability Survey 2021

Consumer Sustainability Survey 2021

The First Industry-Wide Consumer Study On Shoe Sustainability

This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.

Download the Webinar & Findings
Navigating Disruption
Supply Chain & Pricing

Navigating Disruption

How The Rockport Company is Optimizing Assortments and Pricing with Data + Digital Product Testing

Learn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.

View the Webinar & Highlights
Case Study


While the Covid-19 pandemic hit most retailers hard, it created uniquely intense challenges for Hotter Shoes. Hotter needed to build up its e-commerce presence and appeal to a new group of shoppers at the same time.

Read the Case Study

Create Better Experiences, Faster

The Most Advanced And Mature Predictive Analytics Software On The Market

Artificial Intelligence… Predictive Analytics… Machine Learning…
Everyone claims they have them, but not all are alike. First Insight’s proprietary platform uses a straightforward consumer engagement technique, requires fewer customer respondents, and provides more accurate output for better business decisions than other tools.

And you receive actionable results within 24-48 hours – much faster than most other solutions.

80% Up to 80% improvement in new product success rates
100+ Access to over 100 million respondents globally in more than 150 countries
10+ 10+ Years of Data and Experience

From Startups to Global Brands, Our Customers Get Results


Create Branded Experiences that Hit the Mark.

Understand your customer segment personas and what they really want from your brand. Identify and meet the needs and priorities of prospective customers from new target segments.

Why First Insight?

icon-startup-purple Proven Value
  • 150+ Customers
  • Business Expertise & Ability To Operationalize
  • Actionable Data And Value Tracking
  • SOC 2, GDPR, CCPA Compliant
icon-leading-techonology-purple Leading Technology
  • Speed & Scale
  • 10+ Years of Data + Machine Learning + Price Elasticity
  • Recognized By Gartner, IDC, Forrester
icon-easy-finger-purple Easy to Use & Integrate
  • Get Started With No IT Impact
  • Scalable Platform & Multipoint Integration
  • Partnerships With Major Tech Providers & Consulting Firms
  • Global & Mobile

Are Your Decisions Based On Instinct? History? Hope?

Get the insight. Schedule a free demo of our brand experience management software today.