Consumer Insights

Next-gen Experience Management

  • Eliminate 10-30% of low-valued brand portfolio
  • Achieve 25% growth in new sectors through brand extension
  • Save millions by avoiding launch of offensive offerings
  • GDPR and SOC 2 compliant
  • Access 100M+ Respondents Globally in Over 150 Countries
  • 9% Increase in Gross Margins

Power your organization with a clear and actionable view into the offerings your customers want


Teams across your company look to Consumer Insights for information and guidance to help them make customer-informed decisions. They’re looking for answers. Which features and attributes will resonate best? What are customers willing to pay? Into which categories and sectors can our brand extend?

Time and money are tight, and the solutions in your toolkit are often expensive, time-consuming, and neither predictive nor scalable.

With First Insight, you can answer almost any request for customer insights with predictive, customer-informed data. Fast and at scale.

The First Insight Advantage:

  • Pioneer and Market Leader - Proven, predictive, actionable data, even on new offerings with no history
  • Unparalleled Value - Lowest total cost provider and highest demonstrated ROI
  • Faster and Easier to use - Up and running in days, actionable results within 24-48 hours
  • Scalable - Enterprise solution supporting many of the world’s largest brands in daily operations

title-icon-customer-experience Customer Experience

  • Deepen your organization’s understanding of both current and white-space customers and segments. Identify winning concepts before you roll them out. Whether your customers will experience your products, services, advertising, or channel, let them help define what experience they want.
  • Guide your organization with predictive customer insights to create experiences that both current and new customers will value.
  • Create end-to-end solutions your customers love, from when they first see your offerings to when they use, service, and replenish them.
  • Go beyond sentiment and purchase intent to truly actionable insights.

title-icon-product-experience Product Experience

  • Improve the success of your offerings by optimizing features, packaging, messaging, and the total solution based on actionable customer insights. Create and sell experiences and services customers want to buy.
  • Optimize pricing, promotion and discount strategies based on how target consumers and segments value your offerings.
  • Create offerings for specific segments, personas, and channels based on voice-of-the-customer data and predictive analytics.
  • Get results faster and more cost-effectively than with other testing and research methods so you can keep up with fast-changing consumer preferences and get to market faster with the right offerings.

title-icon-brand-experience Brand Experience

  • Increase sales and brand loyalty by aligning your branding, messaging, and positioning with what your target customer segments and personas value.
  • Let your target customer groups decide which logo, color, symbols and tone they want and value over competitive offerings.
  • Understand which brand extensions resonate with your target segments to maximize profitable growth and minimize risk.

title-icon-exployee-experience Employee Experience

  • Energize your employees and those of your channel partners by engaging them in defining new offerings, campaigns, and services that resonate with your target customer segments.
  • Engage and motivate your employees by soliciting their input in designing the programs and benefits packages that resonate and best fit their needs.

How It Works

First Insight’s Next-Gen Experience Management Platform provides a powerful, scalable, and easy-to-integrate solution that informs all the business decisions you face. Through advanced analytics including human computational modeling, Bayesian mathematical models, predictive analytics and APIs, First Insight’s platform represents a proven, breakthrough solution that helps you anticipate outcomes so you can build financial plans that you can achieve.

Understand More Through Better Listening

From Startups to Global Brands, Our Customers Get Measurable Results

Create Better Experiences, Faster

The Most Advanced And Mature Predictive Analytics Tools On The Market

Artificial Intelligence… Predictive Analytics… Machine Learning…
Everyone claims they have them, but not all are alike. First Insight’s patented approach uses a straightforward consumer engagement technique, requires fewer customer respondents, and provides more accurate output for better business decisions than other tools.

And you receive actionable results within 24-48 hours – much faster than most other solutions.

80% Up to 80% Improvement in New Product Success Sates
100+ Access to Over 100 Million Respondents Globally in More Than 150 Countries
10+ 10+ Years of Aggregated Data and Experience

Next-Gen Experience Management

iconfinder-customer-experience Customer Experience

Listen to your customers. Create experiences they’ll love and value.

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icon-product-experience-purple Product Experience

From concept to decision in 24 hours - improving success rates by as much as 80%

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iconfinder-brand Brand Experience

Build your brand with your target customers – and create loyalty that lasts.

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iconfinder-employee-experience Employee Experience

Engage and motivate your employees – and drive business results.

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Are Your Decisions Based On Instinct? History? Hope?

Get the insight. Schedule a free demo today.