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Marketing

Next-gen Experience Management

  • Optimize advertising with target segment feedback
  • Achieve 25% growth in new sector through brand extension
  • 10% increase in online conversion
  • 80% Improvement in New Offering Success Rate
  • Access 100M+ Respondents Globally in Over 150 Countries
  • 9% Increase in Gross Margins
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Maximize Marketing ROI With The Voice Of The Customer

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Marketing effectively isn’t fluff. It’s a challenge, especially if you have limited actionable customer information.  Historical sales data and comments about current experiences are interesting, but they don’t tell you what you need to know to optimize your marketing for your next-generation offerings.

First Insight marries Voice-of-the-Customer data with predictive analytics to inform your key marketing decisions. Whether you are tasked with strategic initiatives like repositioning your brand and targeting new segments and personas, or with tactical marketing execution, First Insight helps you to listen to the voice of your customer to inform better marketing programs and drive business results. Fast and at scale.

The First Insight Advantage:

  • Pioneer and Market Leader - Proven, predictive, actionable data, even on new offerings with no history
  • Unparalleled Value - Lowest total cost provider and highest demonstrated ROI
  • Faster and Easier to use - Up and running in days, actionable results within 24-48 hours
  • Scalable - Enterprise solution supporting many of the world’s largest brands in daily operations
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Customer Experience

  • Truly understand your customer personas and segments – and provide them with targeted offers that they’ll love at prices they’re willing to pay.
  • Deepen your organization’s understanding of both current and white-space customers and segments.
  • Identify winning concepts before you roll them out. Whether your customers will experience your products, services, advertising, or channel, let them help define what experience they want.
  • Guide your organization with predictive customer insights to create and market experiences that both current and new customers will value.
  • Create and market end-to-end solutions your customers love, from when they first see your offerings to when they use, service, and replenish them.
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Product Experience

  • Improve your sales and conversion rates by using the words, packaging, and messaging your customers really value.
  • Optimize promotion and discount initiatives based on how target consumers and segments will value and purchase your new offerings.
  • Understand your target customers’ preferred descriptions and price points, and use them when marketing your new products and services.
  • Create offerings for specific segments, personas, and channels based on voice-of-the-customer data and predictive analytics.
  • Better, cheaper and faster than other testing and research methods, including conjoint analysis, focus groups, phone surveys, in-store testing, and test markets.
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Brand Experience

  • Increase sales and brand loyalty by aligning your branding, messaging, and positioning with what your target customer segments and personas value.
  • Let your target customer groups decide which logo, color, symbols and tone they want and value over competitive offerings.
  • Understand which brand extensions resonate with your target segments to maximize profitable growth and minimize risk.
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Employee Experience

  • Energize your employees and those of your channel partners by engaging them in defining new offerings, campaigns, and services that resonate with your target customer segments.
  • Go beyond basic sentiment, ratings and rankings and ask your employees and sales channel partners how they think the target consumers would value the alternatives.

How It Works

First Insight’s Next-Gen Experience Management Platform provides a powerful, scalable, and easy-to-integrate solution that informs all the business decisions you face. Through advanced analytics including human computational modeling, Bayesian mathematical models, predictive analytics and APIs, First Insight’s platform represents a proven, breakthrough solution that helps you anticipate outcomes so you can build financial plans that you can achieve.

Understand More Through Better Listening

From Startups to Global Brands, Our Customers Get Measurable Results

Create Better Experiences, Faster

The Most Advanced And Mature Predictive Analytics Tools On The Market

Artificial Intelligence… Predictive Analytics… Machine Learning…
Everyone claims they have them, but not all are alike. First Insight’s patented approach uses a straightforward consumer engagement technique, requires fewer customer respondents, and provides more accurate output for better business decisions than other tools.

And you receive actionable results within 24-48 hours – much faster than most other solutions.

80% Up to 80% Improvement in New Product Success Sates
100+ Access to Over 100 Million Respondents Globally in More Than 150 Countries
10+ 10+ Years of Aggregated Data and Experience

Next-Gen Experience Management

Customer Experience

Listen to your customers. Create experiences they’ll love and value.

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Product Experience

From concept to decision in 24 hours - improving success rates by as much as 80%

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Brand Experience

Build your brand with your target customers – and create loyalty that lasts.

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Employee Experience

Engage and motivate your employees – and drive business results.

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Are Your Decisions Based On Instinct? History? Hope?

Get the insight. Schedule a free demo today.

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