First Insight helps retailers reduce waste by using digital product testing and predictive analytics to refine buys and eliminate poor performers before you invest.
Learn how First Insight can help kick-start your sustainable initiatives.
Reduce inventory 40%
10% Price Uplift for Sustainability
Eliminate 10-30% low-value products
Reduce sample production cost 70%
In a First Insight study, The State of Consumer Spending: Gen Z Shoppers Demand Sustainable Retail, 62 percent of Generation Z survey participants prefer to buy from sustainable brands, on par with Millennials, while 54 percent of Generation X and 44 percent of the Silent Generation said the same. With COVID-19, the importance of sustainability became just as important for brands as it has been to consumers.
As consumers become more environmentally conscious, it is up to retailers to find ways to meet their expectations and strengthen their brand positioning in the minds of their customers.
Test Materials & Packaging Options
Test how your customers will value new materials in products and packaging. Understand if they are willing to pay more for more sustainable options before investing.
Optimize Inventory to Reduce Waste
Use forward-looking demand to accurately plan inventory investments leaving less unsold products, reducing markdowns and wasted materials.
Retailers need to listen more closely to their customers about their sustainable shopping preferences.
First Insight and the Baker Retailing Center at the Wharton School of the University of Pennsylvania asked senior retail executives and consumers in the U.S. how sustainable practices are impacting consumers’ shopping habits and purchase decisions. The results point to a profound sustainability knowledge gap between these two cohorts, which presents opportunities for retailers not only to bolster their reputations and enhance consumer loyalty but also to increase profits.
We partnered with The Wharton Baker Retailing Center to create a comprehensive infographic exploring our findings.
View the Infographic
We partnered with The Wharton Baker Retailing Center and asked consumers in the U.S. how sustainable practices are impacting shopping habits and purchase decisions.
Read the Report
The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.
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Free Ebook
Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.
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Roundtable Video
As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.
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This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.
Download the Webinar & FindingsLearn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.
View the Webinar & Highlights
While the Covid-19 pandemic hit most retailers hard, it created uniquely intense challenges for Hotter Shoes. Hotter needed to build up its e-commerce presence and appeal to a new group of shoppers at the same time.
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