Your Sustainable Future Starts with First Insight


COVID-19 has accelerated sustainability initiatives for retailers around the world. First Insight helps retailers reduce waste by using digital product testing and predictive analytics to refine buys and eliminate poor performers before you invest.

Schedule a demo today to learn how First Insight can help kick-start your sustainable initiatives.

Shoppers want more sustainability in retail — and it's not as hard as you think


In a First Insight study, The State of Consumer Spending: Gen Z Shoppers Demand Sustainable Retail, 62 percent of Generation Z survey participants prefer to buy from sustainable brands, on par with Millennials, while 54 percent of Generation X and 44 percent of the Silent Generation said the same. With COVID-19, the importance of sustainability became just as important for brands as it has been to consumers.

As consumers become more environmentally conscious, it is up to retailers to find ways to meet their expectations and strengthen their brand positioning in the minds of their customers.

The First Insight Advantage:

  • Reduce inventory 40% while increasing sales by 6%
  • Reduce sample production cost by 70% through digital product testing
  • Capture 10% Price Uplift for Sustainability
  • Eliminate 10-30% of low-valued brand portfolio, saving space and inventory
Test Materials & Packaging Options

Test how your customers will value new materials in products and packaging. Understand if they are willing to pay more for more sustainable options before investing.

Optimize Inventory to Reduce Waste

Use forward-looking demand to accurately plan inventory investments leaving less unsold products, reducing markdowns and wasted materials.

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The State of Consumer Spending:
Gen Z Shoppers Demand Sustainable Retail

First Insight surveyed consumers in the U.S. on how sustainable practices are impacting shopping habits and purchase decisions. The results point to the growing expectation for sustainable models, with Generation Z making more shopping decisions based on sustainable retail practices than even Millennials and Generation X. Baby Boomers overall were the least influenced by sustainability factors.


Get all your sustainability questions answered.

Learn how First Insight works, see more success stories and hear from First Insight customers who have leveraged the voice of their customer to create sustainable product assortments.



Webinar Highlight

Testing Value Perception for Sustainable Materials

Elaine Wheeler, Head of Digital Product Development at Marks and Spencer discusses how testing revealed that the language used for product descriptions impacted perceived value in the minds of their consumers.

Webinar Hightlight

The Impact of Sustainability

First Insight CCO Jim Shea and former Li & Fung President of Supply Chain Solutions, Sean Coxall explain the benefits of combining retail predictive analytics and the Voice of the Customer to make assortment decisions that raise revenues while reducing waste.

Are Your Decisions Based On Instinct? History? Hope?

Get the insight. Schedule a free demo today.

How It Works

First Insight’s Next-Gen Experience Management Platform provides a powerful, scalable, and easy-to-integrate solution that informs all the business decisions you face. Through advanced analytics including human computational modeling, Bayesian mathematical models, predictive analytics and APIs, First Insight’s platform represents a proven, breakthrough solution that helps you anticipate outcomes so you can build financial plans that you can achieve.

Understand More Through Better Listening

From Startups to Global Brands, Our Customers Get Results

What Retail Executives Say About Supply Chain Disruption Leading Into Holiday: Shortages, Pricing and Delays

We partnered with The Wharton Baker Retailing Center to create a comprehensive infographic exploring our findings.

View the Infographic

The State Of Consumer Spending: Gen Z Influencing All Generations To Make Sustainability-First Purchasing Decisions

We partnered with The Wharton Baker Retailing Center and asked consumers in the U.S. how sustainable practices are impacting shopping habits and purchase decisions.

Read the Report
Featured Product

InsightSuite for Small Business

Specialized Tools for Small & Emerging Businesses

The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.

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Free Ebook

Maximize Value, Speed & Profit

Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.

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Roundtable Video

Kohl's Creates Value W/Predictive Analytics

Learn How First Insight's Predictive Tools Fuel Kohl's Success

As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.

Watch the Webinar

Consumer Sustainability Survey 2021

The First Industry-Wide Consumer Study On Shoe Sustainability

This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.

Download the Webinar & Findings
Supply Chain & Pricing

Navigating Disruption

How The Rockport Company is Optimizing Assortments and Pricing with Data + Digital Product Testing

Learn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.

View the Webinar & Highlights