In a First Insight study, The State of Consumer Spending: Gen Z Shoppers Demand Sustainable Retail, 62 percent of Generation Z survey participants prefer to buy from sustainable brands, on par with Millennials, while 54 percent of Generation X and 44 percent of the Silent Generation said the same.
As consumers become more environmentally conscious, it is up to retailers to find ways to meet their expectations and strengthen their brand positioning in the minds of their customers.
The First Insight Advantage:
- Reduce inventory 40% while increasing sales by 6%
- Reduce sample production cost by 70% through digital product testing
- Capture 10% Price Uplift for Sustainability
- Eliminate 10-30% of low-valued brand portfolio, saving space and inventory