Your customers can find the products they want, when they want them, at the prices they want to pay. In order to have a reason to exist, retailers and brands need differentiated products, priced right.
But new products carry risk and fail at a rate of well over 50%. How do you win?
First Insight’s Customer-Centric Merchandising Platform is your weapon to even the playing field and transform your business. First Insight lets you put the Customer at the center of your product decisions so you know what products to introduce, how much to buy, how to set prices, and how to target your products to the right customers.
Through high-speed digital testing combined with AI and Machine learning, our partners see increases in product success rates of 30-80% and gross profit gains of 3-9%.
First Insight conducted a consumer study in the U.S. and the U.K. on shopping habits, purchase behavior and influences driving purchase...