Create Better Products & Experiences for Your Customers

Predictive XM & Analytics to Power Your Business

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Next-Gen Experience Management

Better Decisions Through Better Listening.

  • 9% Increase in Gross Margin
  • Achieve 10-15X ROI on XM Initiatives
  • Cut 40% on product development cycle
  • 25% less markdowns
  • 40% inventory reduction while increasing sales by 6%
  • 10% increase in online conversion
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Sell More. Waste Less

Reach Your Sustainability Goals with First Insight.

959000 Pounds of retail waste kept out of landfills with First Insight today

Experience Management Powered by Predictive Analytics

Anticipate Future Outcomes

First Insight is the world leader in applying predictive analytics to first-party voice-of-customer data to inform better decisions that improve business results.

More than a decade ago, First Insight revolutionized the retail industry by creating a system for accurately predicting new product performance. Now the clear leader in that space, First Insight is expanding its offering into Experience Management.

In fact, our solution has continued to evolve and deliver value across all aspects of Experience Management. Hundreds of companies worldwide now use the First Insight's digital product testing platform to create better experiences, not just report on them.

Next-Gen Experience Management

iconfinder-customer-experience Customer Experience

Listen to your customers. Create experiences they’ll love and value.

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icon-product-experience-purple Product Experience

From concept to decision in 24 hours - improving success rates by as much as 80%

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iconfinder-brand Brand Experience

Build your brand with your target customers – and create loyalty that lasts.

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iconfinder-employee-experience Employee Experience

Engage and motivate your employees – and drive business results.

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Ready to Get Started?

Schedule a meeting today for a demo of our solution.

How It Works

First Insight’s Next-Gen Experience Management Platform provides a powerful, scalable, and easy-to-integrate solution that informs all the business decisions you face. Through advanced analytics including human computational modeling, Bayesian mathematical models, predictive analytics and APIs, First Insight’s platform represents a proven, breakthrough solution that helps you anticipate outcomes so you can build financial plans that you can achieve.

Understand More Through Better Listening

Who we Serve

Retail-1 Retail

Industry-leading solutions for retail product design, selection, and pricing.

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CPG-iconSM Consumer Products

Bring voice-of the-customer data and predictive analytics to key decisions across the product lifecycle.

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Travel-web Travel, Leisure & Entertainment

Create experiences your guests will love by listening to the Voice of the Customer.

Learn More about our Travel, Leisure & Entertainment Solutions
auto-web Automotive

Accelerate your business results with vehicles and experiences created with actionable data and analytics.

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fin-serv-web Financial Services

Differentiate your offerings to build trust, strengthen your brand, and gain and retain customers.

Learn More about our Solutions for Financial Services
What Retail Executives Say About Supply Chain Disruption: Shortages, Pricing and Delays
The Wharton Baker Retailing Center

What Retail Executives Say About Supply Chain Disruption: Shortages, Pricing and Delays

We partnered with The Wharton Baker Retailing Center to create a comprehensive infographic exploring our findings.

View the Infographic
The State Of Consumer Spending: Gen Z Influencing All Generations To Make Sustainability-First Purchasing Decisions
The Wharton Baker Retailing Center

The State Of Consumer Spending: Gen Z Influencing All Generations To Make Sustainability-First Purchasing Decisions

We partnered with The Wharton Baker Retailing Center and asked consumers in the U.S. how sustainable practices are impacting shopping habits and purchase decisions.

Read the Report
InsightSuite for Small Business
Featured Product

InsightSuite for Small Business

Specialized Tools for Small & Emerging Businesses

The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.

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Maximize Value, Speed & Profit
Free Ebook

Maximize Value, Speed & Profit

Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.

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Kohl's Creates Value W/Predictive Analytics
Roundtable Video

Kohl's Creates Value W/Predictive Analytics

Learn How First Insight's Predictive Tools Fuel Kohl's Success

As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.

Watch the Webinar
Consumer Sustainability Survey 2021

Consumer Sustainability Survey 2021

The First Industry-Wide Consumer Study On Shoe Sustainability

This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.

Download the Webinar & Findings
Navigating Disruption
Supply Chain & Pricing

Navigating Disruption

How The Rockport Company is Optimizing Assortments and Pricing with Data + Digital Product Testing

Learn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.

View the Webinar & Highlights
Case Study


While the Covid-19 pandemic hit most retailers hard, it created uniquely intense challenges for Hotter Shoes. Hotter needed to build up its e-commerce presence and appeal to a new group of shoppers at the same time.

Read the Case Study

Highest Demonstrated ROI. Guaranteed.

Unparalleled Value Delivery and Lowest Total Cost Provider

Our industry-leading platform takes your experience management operations from reactive to proactive. We empower you to create products, brands, and customer and employee engagement that deliver growth to both your top and bottom lines.

4—10% Increase revenues and gross margins 4-10%
10-15x Achieve 10-15X ROI on XM Initiatives
5 months Save five months in time to market

Are Your Decisions Based On Instinct? History? Hope?

Get the Insight. Schedule a free demo today.