First Insight | Zero-Party Consumer Insights for Retail

Next-Gen Retail Decision Platform

Consumer engagement solutions that provide insight across your enterprise. We empower retailers with zero-party consumer data so they can make more profitable product, marketing, and pricing decisions.

The Leading Voice of the Customer Platform for Retailers and Brands

We help retailers and brands create more profitable products and experiences. First Insight’s digital testing platform enables you to drive growth by unlocking value from your target customers. Our solution combines voice of customer data with AI to make your financial goals a reality.

Insight Strategy & Planning

Optimize key strategy and planning decisions by leveraging focused consumer insights.

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Insight Design, Merchandising, & Sourcing

Guide your product development and assortment selections with powerful consumer data.

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Insight Pricing

The world’s only solution that provides a forward-looking demand curve for next season’s products based on zero-party consumer data.

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Insight Supply Chain Planning

De-risk your supply chain by optimizing your assortments based on consumer demand data.

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Insight Marketing & Selling

Increase conversion rates, drive more sell-in, and target the right customers for your products.

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“Art met science and a new brand was born.

francesca’s used customer-facing analytics in partnership with First Insight to bring franki by francesca’s to market in 103 days during a global pandemic.”

CEO, francesca's 

“First Insight is now a critical element in our product decision-making process.

By using First Insight to test items – both branded and private label -before making our buys, we are increasing speed to market of the right items.”

CEO, Dick's Sporting Goods.

"We saw a 12% increase in sell-through for products tested with First Insight vs untested products."

Head of Digital Product
Marks & Spencer

RECOGNIZED BY INDUSTRY EXPERTS

Don't take our word for it; here's what experts have to say. As the pioneer of voice of customer software for retail, First Insight has consistently been recognized by the world’s leading analyst firms for over 15 years.