• Customer-Driven Assortments

    Increase sales and margins by 3-9% through AI-powered digital product testing

    LET US DEMONSTRATE

  • Digital Product Testing —fast, easy, actionable, scalable

    From concept to decision in 48 hours – enabled by our expert support team

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  • Voice Of Your Customer + Predictive Analytics

    Right product, right price, right quantity, right message

    SEE HOW WE DO IT
  • Powerful. Scalable. Easy to Deploy.
    Digital Product Testing & Predictive Analytics.
    Increasing Product Success by up to 80%.

    New products are the lifeblood of retail, yet more than 50% of them fail. The consumer is connected and in control. With the speed and scale of today’s retail industry, how do you learn what she wants? How do you make product investment decisions quickly and with confidence?

    In 2007, First Insight created the industry’s first digital product testing solution to bring the voice of the customer into new product decision-making. Today, over 150 retailers, brands, manufacturers and wholesalers worldwide use the First Insight platform to design, select, price, buy, and market more successful new products.

    Through Bayesian AI modeling, machine learning and APIs, First Insight’s predictive analytics platform provides a powerful, scalable, and easy-to-integrate solution that informs all the product assortment decisions retailers face every season. But we are much more than an analytics platform.

    First Insight is a complete product decision-making solution powered by a dedicated team of retail professionals who support you through every step of the process. From strategy to execution, our team will ensure the solution adapts to your product calendar, maximizing margin gains and minimizing workload.

     

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    The First Insight Process - How We Do It
    First Insight Has the Answers
    Product Selection Icon
    SELECTION

    What new products and styles should you offer?

    Product Pricing Icon
    PRICING

    What price points will be most profitable?

    Assortment Planning Icon
    PLANNING

    What quantities should you order?

    Targeting Icon
    TARGETING

    How do you target the right consumers with the right offers?

    OUR PLATFORM

    People Drive Our Process

    With over 100 full-time employees, we offer a unique partnership approach that integrates seamlessly with any retail operation and focuses on achieving clear customer goals. We employ a hands-on, managed-services approach in helping our retail customers make the right new product decisions. Our model emphasizes close and intimate customer engagement, making First Insight a true extension of the brands we serve.


    WHY FIRST INSIGHT?
    "First Insight is now a critical element in our product decision-making process. By using First Insight to test items – both branded and private label – before making our buys, we are increasing speed to market of the right items."

    Lee Belitsky, CFO

    Dick's Sporting Good Logo
    Is your product assortment based on instinct? On history? On hoping?
    Stop guessing. Get the insight.