Unlock the Power of Your Customer

Next-Gen Retail Decision Platform

Consumer engagement solutions that provide insight across your enterprise. We empower retailers with zero-party consumer data so they can make more profitable product, marketing, and pricing decisions. 



First Insight Voice of Customer Software 3

The Leading Voice of the Customer Platform for Retailers and Brands

We help retailers and brands create more profitable products and experiences. First Insight’s digital testing platform enables you to drive growth by unlocking value from your target customers. Our solution combines voice of customer data with AI to make your financial goals a reality.


solutions strategy thumbnail image Insight Strategy & Planning

Optimize key strategy and planning decisions by leveraging focused consumer insights. 

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solutions design thumbnail image Insight Design, Merchandising, & Sourcing

Guide your product development and assortment selections with powerful consumer data. 

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solutions pricing thumbnail image Insight Pricing

The world’s only solution that provides a forward-looking demand curve for next season’s products based on zero-party consumer data.

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solutions supply chain thumbnail image Insight Supply Chain Planning

De-risk your supply chain by optimizing your assortments based on consumer demand data.

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solutions marekting thumbnail image Insight Marketing & Selling

Increase conversion rates, drive more sell-in, and target the right customers for your products. 

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Ready to See Our Industry-Leading Tools in Action?

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Don't take our word for it; here's what experts have to say. As the pioneer of voice of customer software for retail, First Insight has consistently been recognized by the world’s leading analyst firms for over 15 years. 

First Insight Listed in Gartner’s Retail Assortment Optimization Applications in Merchandising Market Guide. Read More
First Insight Named a Major Player by IDC in MarketScape for Worldwide B2C Retail Price Optimization Read More
First Insight Named as Sample Vendor by Forrester in Tech Tide™: AI and Analytics for Retail​ Read More

Why First Insight?

Why FI icons white-01 Quantify and Prove 10-15x ROI 
Why FI icons white-06 Recognized by Leading Industry Analysts
Why FI icons white-05 Full-service Account Management Support
Why FI icons white-04 Improve Product Success by up to 80%
Why FI icons white-03 Seamless Integration with Your Existing Tech Stack
Why FI icons white-02 Increase Speed to Market - Cut 40% off Product Development