Next-Gen Experience Management
Better Decisions Through Better Listening.
- 9% Increase in Gross Margin
- Achieve 10-15X ROI on XM Initiatives
- Cut 40% on product development cycle
- 25% less markdowns
- 40% inventory reduction while increasing sales by 6%
- 10% increase in online conversion
First Insight is the world leader in applying predictive analytics to first-party voice-of-customer data to inform better decisions that improve business results.
More than a decade ago, First Insight revolutionized the retail industry by creating a system for accurately predicting new product performance. Now the clear leader in that space, First Insight is expanding its offering into Experience Management.
In fact, our solution has continued to evolve and deliver value across all aspects of Experience Management. Hundreds of companies worldwide now use the First Insight's digital product testing platform to create better experiences, not just report on them.
Product Experience
From concept to decision in 24 hours - improving success rates by as much as 80%
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Brand Experience
Build your brand with your target customers – and create loyalty that lasts.
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Consumer Products
Bring voice-of the-customer data and predictive analytics to key decisions across the product lifecycle.
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Travel, Leisure & Entertainment
Create experiences your guests will love by listening to the Voice of the Customer.
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Automotive
Accelerate your business results with vehicles and experiences created with actionable data and analytics.
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Financial Services
Differentiate your offerings to build trust, strengthen your brand, and gain and retain customers.
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What Retail Executives Say About Supply Chain Disruption: Shortages, Pricing and Delays
We partnered with The Wharton Baker Retailing Center to create a comprehensive infographic exploring our findings.
View the Infographic
The State Of Consumer Spending: Gen Z Influencing All Generations To Make Sustainability-First Purchasing Decisions
We partnered with The Wharton Baker Retailing Center and asked consumers in the U.S. how sustainable practices are impacting shopping habits and purchase decisions.
Read the Report
Featured Product
InsightSuite for Small Business
Specialized Tools for Small & Emerging Businesses
The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.
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Free Ebook
Maximize Value, Speed & Profit
Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.
Get the Free E-book
Roundtable Video
Kohl's Creates Value W/Predictive Analytics
Learn How First Insight's Predictive Tools Fuel Kohl's Success
As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.
Watch the Webinar
Webinar
Consumer Sustainability Survey 2021
The First Industry-Wide Consumer Study On Shoe Sustainability
This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.
Download the Webinar & FindingsSupply Chain & Pricing
Navigating Disruption
How The Rockport Company is Optimizing Assortments and Pricing with Data + Digital Product Testing
Learn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.
View the Webinar & Highlights
Case Study
HOTTER SHOES ATTRACTS YOUNGER AUDIENCE VIA ‘VOICE OF CUSTOMER’ ANALYTICS
While the Covid-19 pandemic hit most retailers hard, it created uniquely intense challenges for Hotter Shoes. Hotter needed to build up its e-commerce presence and appeal to a new group of shoppers at the same time.
Read the Case Study
Highest Demonstrated ROI. Guaranteed.
Unparalleled Value Delivery and Lowest Total Cost Provider
Our industry-leading platform takes your experience management operations from reactive to proactive. We empower you to create products, brands, and customer and employee engagement that deliver growth to both your top and bottom lines.
4—10%
Increase revenues and gross margins 4-10%
10-15x
Achieve 10-15X ROI on XM Initiatives
5 months
Save five months in time
to market
to market
Are Your Decisions Based On Instinct?
History? Hope?
Get the Insight. Schedule a free demo today.
