In the face of disruption, some retailers and brands are determined to do more than just survive. They are viewing the COVID-19 crisis as a catalyst to strengthen their digital foundations and emerge better and stronger than ever.
Wolverine Worldwide and First Insight discuss how customer-driven digital product testing helps Wolverine Worldwide deepen customer understanding and drive product success.
What new products and styles should you offer?
What price points will be most profitable?
What quantities should you order?
How do you target the right consumers with the right offers?
First Insight is now a critical element in our product decision-making process. By using First Insight to test items – both branded and private label – before making our buys, we are increasing speed to market of the right items.
I can tell you, being a merchant by trade—and a gut merchant—it’s not easy for somebody like me to let go of control and say “well I’m going to listen to something that an artificial intelligence or an algorithm is going to tell me.” But, I can tell you from firsthand experience that this absolutely does work.
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