Understand More Through Better Listening

Experience Management Powered by Predictive Analytics

Anticipate Future Outcomes


First Insight is the world leader in applying predictive analytics to first-party voice-of-customer data to inform better decisions that improve business results.

More than a decade ago, First Insight revolutionized the retail industry by creating a system for accurately predicting new product performance. Now the clear leader in that space, First Insight is expanding its offering into Experience Management.

In fact, our solution has continued to evolve and deliver value across all aspects of Experience Management. Hundreds of companies worldwide now use the First Insight platform to create better experiences, not just report on them.

Next-Gen Experience Management

Customer Experience

Listen to your customers. Create experiences they’ll love and value.

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Product Experience

From concept to decision in 24 hours - improving success rates by as much as 80%

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Brand Experience

Build your brand with your target customers – and create loyalty that lasts.

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Employee Experience

Engage and motivate your employees – and drive business results.

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Ready to Get Started?

Schedule a meeting today for a demo of our solution.

How It Works

First Insight’s Next-Gen Experience Management Platform provides a powerful, scalable, and easy-to-integrate solution that informs all the business decisions you face. Through advanced analytics including human computational modeling, Bayesian mathematical models, predictive analytics and APIs, First Insight’s platform represents a proven, breakthrough solution that helps you anticipate outcomes so you can build financial plans that you can achieve.

Understand More Through Better Listening

Customer Success

  • First Insight is now a critical element in our product decision-making process. By using First Insight to test items – both branded and private label - before making our buys, we are increasing speed to market of the right items

    Lee Belitsky, CFO
  • Now we can make fact-based decisions and do it more efficiently. We are never going back to the old way of conducting line reviews.

    Lucas Johnson, Sr. Brand Manager, Global Marketing Zippo Inc.
  • These results have implications on everything from commercialization and buy levels to marketing support and targeting.

    Ed Wunsch, Global VP of Marketing Strategy

Stop Reacting. Start Anticipating.

Our industry-leading platform takes your experience management operations from reactive to proactive. We empower you to anticipate how changes to your product, brand, or customer and employee engagement will impact your bottom line.

4 - 10 Increase revenues and gross margins 4-10%
10-15 Achieve 10-15X ROI on XM Initiatives
5 Save five months in time to market

Are Your Decisions Based On Instinct? History? Hope?

Get the Insight. Schedule a free demo today.