Next-Gen Experience Management

Understand more through better listening.

  • 9% Increase in Gross Margin
  • Achieve 10-15X ROI on XM Initiatives
  • Cut 40% on product development cycle
  • 25% less markdowns
  • 40% inventory reduction while increasing sales by 6%
  • 10% increase in online conversion

WE ARE THE EXPERTS IN RETAIL, DIGITAL PRODUCT TESTING, AND SO MUCH MORE

For over ten years, First Insight has been the leader in experience management and digital product testing for retail. Now, we are sharing our success with more industries to help you deliver value to your customers and growth to your bottom line. 

Experience Management Powered by Predictive Analytics

Anticipate Future Outcomes

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First Insight is the world leader in applying predictive analytics to first-party voice-of-customer data to inform better decisions that improve business results.

More than a decade ago, First Insight revolutionized the retail industry by creating a system for accurately predicting new product performance. Now the clear leader in that space, First Insight is expanding its offering into Experience Management.

In fact, our solution has continued to evolve and deliver value across all aspects of Experience Management. Hundreds of companies worldwide now use the First Insight's digital product testing platform to create better experiences, not just report on them.

HIGHEST DEMONSTRATED ROI. GUARANTEED.

Unparalleled Value Delivery and Lowest Total Cost Provider


Our industry-leading platform takes your experience management operations from reactive to proactive. We empower you to create products, brands, and customer and employee engagement that deliver growth to both your top and bottom lines.

Next-Gen Experience Management

Customer Experience

Listen to your customers. Create experiences they’ll love and value.

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Product Experience

From concept to decision in 24 hours - improving success rates by as much as 80%

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Brand Experience

Build your brand with your target customers – and create loyalty that lasts.

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Employee Experience

Engage and motivate your employees – and drive business results.

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Ready to Get Started?

Schedule a meeting today for a demo of our solution.

How It Works

First Insight’s Next-Gen Experience Management Platform provides a powerful, scalable, and easy-to-integrate solution that informs all the business decisions you face. Through advanced analytics including human computational modeling, Bayesian mathematical models, predictive analytics and APIs, First Insight’s platform represents a proven, breakthrough solution that helps you anticipate outcomes so you can build financial plans that you can achieve.

Understand More Through Better Listening

Who we Serve

Retail

Industry-leading solutions for retail product design, selection, and pricing.

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Consumer Products

Bring voice-of the-customer data and predictive analytics to key decisions across the product lifecycle. 

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Travel, Leisure & Entertainment

Create experiences your guests will love by listening to the Voice of the Customer.

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Automotive

Accelerate your business results with vehicles and experiences created with actionable data and analytics.

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Financial Services

Differentiate your offerings to build trust, strengthen your brand, and gain and retain customers.

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Featured Product

InsightSuite for Small Business

Specialized Tools for Small & Emerging Businesses

The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.

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Free Ebook

Maximize Value, Speed & Profit

Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.

Get the Free E-book
Roundtable Video

Kohl's Creates Value W/Predictive Analytics

Learn How First Insight's Predictive Tools Fuel Kohl's Success

As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.

Watch the Webinar
Webinar

Consumer Sustainability Survey 2021

The First Industry-Wide Consumer Study On Shoe Sustainability

This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.

Download the Webinar & Findings

Highest Demonstrated ROI. Guaranteed.

Unparalleled Value Delivery and Lowest Total Cost Provider


Our industry-leading platform takes your experience management operations from reactive to proactive. We empower you to create products, brands, and customer and employee engagement that deliver growth to both your top and bottom lines.

4—10% Increase revenues and gross margins 4-10%
10-15x Achieve 10-15X ROI on XM Initiatives
5 months Save five months in time to market

Are Your Decisions Based On Instinct? History? Hope?

Get the Insight. Schedule a free demo today.