Case Studies

Case Study | francesca's

Hear from francesca's™ SVP of Merchandising, Victoria Taylor on how First Insight helped the retailer transform their business to improve full price-sell-through for new products, increase gross margin, optimize SKUs & improve inventory performance, and gain confidence in buy quantities of new items. First Insight's Voice of the customer feedback, predictive analytics, and artificial intelligence solution helps francesca's™ understand their customer better and launch successful products.

Speakers include:
Victoria Taylor
- SVP of Merchandising at francesca's™
Peter Jeavons
- VP & GM, EMEA at First Insight

How francesca's™ Gained Confidence and Success with Voice-of-the-Customer Feedback


Case Study Video

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