Reports & White Papers

Coronavirus Curve: The Impact on Consumer Behavior

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The last few months have been both uncertain and unpredictable as the world experienced the first global lockdown in history.

 

First Insight began tracking its impact on consumer behavior on February 28, 2020 with five separate studies in total conducted through April 30, 2020.

 

Our results show:

  • Consumer Behavior has largely followed the curve of the Coronavirus Outbreak.
  • The top-demanded product categories during and after quarantine.
  • The sensitivity of consumers to promotional discounts as stores continue to reopen.

Download our two infographics for more details.

 

 

Check out our other infographic covering consumer concerns about safety as stores continue to reopen.

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Methodology:

First Insight’s findings are based on the results of five U.S. consumer studies. Our first four studies targeted samples of more than 500 respondents each balanced by gender, geography and generation, fielded on February 28, March 17, April 3, and April 20. Our most recent study fielded on April 30, 2020 targeted a sample of over 1,000 respondents. The studies were completed through proprietary sample sources among panels who participate in online surveys.

 

For immediate questions or to request our full data set, please email Marketing Manager sarah.efremenko@firstinsight.com.  

 

 

 

 

 

 

Download the Infographics

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