Reports & Whitepapers

Menswear Prices Down Since 2013

Fung Global Retail & Technology and First Insight analyzed consumer tests of new products conducted between 2013 and 2016 on nine categories, 19 brands and more than 17,000 items. 

In eight out of the nine menswear categories analyzed, prices fell. These decreases are consistent with what we have seen in retail overall—continued downward pricing pressure due to fast fashion, value shopping, off-price offerings, cheaper labor and more efficient manufacturing processes.

Between 2013 and June 2016, the number of accessories items that First Insight was requested to test more than doubled, reflecting the growth in the men’s accessories market: Euromonitor estimates that category sales grew by 3% in 2015, to $15.3 billion.

For the one category where prices were up 34%, new brands are successfully entering the space by accommodating customer preferences and customizing. 

Find out what that one category is, as well as more on the topic of price testing by downloading our joint report with Fung Global Retail & Technology. Enter your data in the form on this page and you will get a link to the report instantly.

As Seen On:

Download the Full Report

Fill out the form below and download the report

You may unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy.