Reports & White Papers

Retail Email Overload: A First Insight Consumer Research Study

Email marketing is an effective way to reach and maintain customer loyalty and inspire purchases.

But how do consumers respond to email campaigns? Could you be losing potential customers as you try to boost results from your e-marketing campaigns?

In this study, First Insight asked 1,112 shoppers across the United States to weigh in. You will learn: 

  • Learn about the First Insight and PTC integration and how brands validate new designs at multiple stages during the product development process.
  • technology provides retailers and brands the knowledge to more accurately price new product introductions.

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