The State of Consumer Spending: In-Store Impulse Shopping Stands the Test of Time
First Insight conducted a consumer survey on shopping habits, purchase behavior and influences driving purchase decisions. The results indicated that shoppers are spending significantly more in-store than online during a typical shopping visit and are more likely to add items to their carts when shopping in-store.
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First Insight, Inc.
2000 Ericsson Drive, Suite 200 Warrendale, PA 15086-6507