Business Challeneges

Although our customers’ business types may very, the challenges they face are recurring themes in the retail industry.

That’s why we built the First Insight solution to solve these common problems.

Reduce
Markdowns

Set Entry Price
Points

Reduce Store
Testing

Improve Product
Success Rates

Improve Forecast
Accuracy

Inform Design
Decisions

Reduce
Markdowns

Set Entry Price
Points

Reduce Store
Testing

Improved Product
Success Rates

Improve Forecast
Accuracy

Inform Design
Decisions

First Insight Provides Solutions Specific to Your Business

The First Insight solution gives you actionable insight into consumer demand and value perception for your new products, helping you make data-driven decisions at every touch-point within your product development process.

Browse the content below to learn how First Insight supports and helps drive results in your business.

Specialty Retail

A new level of insight

You control the entire value chain – from new concept inspiration to the selling floor. What's the impact when you get it wrong?

In specialty retail, new products fail at a rate of over 50%, according to Gartner and other sources. First Insight’s benchmark data show that new product failure rates are actually well over 60%.

  • Enable hundreds or thousands of products to be tested fast
  • Receive rapid feedback from thousands of customers
  • Engage your customers through fun mobile apps which drive customers to shop your website and your stores
Wholesale

Bring your focus back to the product

Whether it's style, price, or subtle differences in color, each retailer's customers have distinct buying needs.

Beating your sales numbers – and your competition – requires understanding each retailer's customers and placing the right assortment mix in their stores.

Department Stores

Are department stores the next dinosaurs? They don’t have to be.

Finding the right balance between your name brands and private brands is key.

First Insight helps department stores:

  • Determine the right mix of branded and private label products
  • Identify winning attributes for your private brand products
  • Receive rapid feedback from thousands of customers
  • Engage your customers through gamification

Get the right products to the right customers at the right price.

Luxury Brands

It's tough to stay on top

For luxury brands, success depends on your ability to create a constant, consistent stream of new designs that capture the imagination of your discerning, demanding clientele. First Insight helps brands:

  • Know which designs and attributes will resonate with your target customers
  • Keep your new designs confidential while getting input from all the right voices
  • Determine the right price for your new designs
  • Get your buy depth and inventory allocation right, to avoid overstocks and stock-outs
E-commerce/Catalog

Get ahead of your customers

As a direct seller, your catalog or website is your store. With the rapid pace of the market, it’s critical to get both the product and the presentation right.

  • Identify the best sellers before you place them on the home page or cover page
  • Recognize consumer preferences by geography to create more personalized offerings by location or demographic
  • Differentiate your product assortment through various channels
Consumer Products

From ideation and innovation to market entry

How many of your new products are winners? What if you could double your success rate?

From ideation and concept screening to pricing to market entry, product managers and marketers can choose the right products and launch them at the right price to the right customers with First Insight.