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Over 50% of New Products Fail.
Why? Most retailers and brands make new product decisions based on historical data or in-store testing. First Insight’s world-leading solution – InsightSuite – provides real-time predictive information on products that have NO sales history.
Our process is simple. You grow margins by buying more winning products and by eliminating poor performers early in the design and selection process.
WWD Men's Wear Summit Recap
At this year's summit, David Katz, CMO of Randa Accessories and Jim Shea, CCO of First Insight held an insightful presentation, Product Differentiation: The Rising Tide In A Department Store 'Sea of Sameness.'
Watch the highlights of the presentation or view press coverage on the event.
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