• Introduce the right new products at the right price.

    Our suite of solutions empowers retailers and brands to design, select, price and market new products with confidence.

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  • PI Apparel 2017

    Join us at PI Apparel June 22-23 in NYC where Mark Chrystal of David's Bridal and Gretchen Jezerc of First Insight will present: 
    '
    Say Yes To The Dress: How David’s Bridal Develops The Right Product, At The Right Price and Faster With Consumer-Driven Predictive Analytics'

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  • If The Shoe Fits
    Webinar Replay

    Watch the recap of the exclusive WWD webinar with Alex Del Cielo, CEO of Camuto Group as he discusses how First Insight is enabling Camuto to sell more products at full price.

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  • Discounts Study

    Widespread discounting by department stores and mass merchants significantly influences the expectations of discounts when consumers shop in other product categories.

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  • Markdown Mania

    A new report from First Insight uncovers what discounts consumers expect and how retailers can leave behind the dangerous strategy of using big sales to drive traffic to their stores.

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  • Introduce the right new products at the right price.

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