First Insight is allowing us to get ahead of our customer, providing us with true insight into consumer response well before we showcase an item as a Key Item.  
The analytics are not only actionable, but reinforce the decisions we make when picking and correctly pricing engaging products every day through our digital and on-air properties.

By working with First Insight, we will gain a more comprehensive understanding at the beginning of our product selection and development process of what customers perceive as distinctive products at a great value, thereby helping maximize our sales and profit potential.

EXECUTIVE VICE PRESIDENT OF MERCHANDISING

First Insight is now a critical element in our product decision-making process.

By using First Insight to test items – both branded and private label - before making our buys, we are increasing speed to market of the right items.

Being able to present direct consumer feedback during line reviews really elevates the discussions we have with our retail partners. 

Our sales team is more confident making line recommendations and our partners feel they are making more data-driven, consumer based decisions.

With the actionable data we receive from First Insight, we are able to identify the items that will be best sellers while also identifying items that will perform poorly.

These data help us to make more informed buying decisions so we can avoid stock outs while keeping more items off the clearance rack.