First Insight is allowing us to get ahead of our customer, providing us with true insight into consumer response well before we showcase an item as a Key Item.  

The analytics are not only actionable, but reinforce the decisions we make when picking and correctly pricing engaging products every day through our digital and on-air properties.

By working with First Insight, we will gain a more comprehensive understanding at the beginning of our product selection and development process of what customers perceive as distinctive products at a great value, thereby helping maximize our sales and profit potential.

EXECUTIVE VICE PRESIDENT OF MERCHANDISING