The First Insight
ECOSYSTEM
First Insight partners with retailers and manufacturers to eliminate the high cost of new product failures by enabling them to design, select and optimally price winning products.
First Insight is allowing us to get ahead of our customer, providing us with true insight into consumer response well before we showcase an item as a Key Item.
The analytics are not only actionable, but reinforce the decisions we make when picking and correctly pricing engaging products every day through our digital and on-air properties.
By working with First Insight, we will gain a more comprehensive understanding at the beginning of our product selection and development process of what customers perceive as distinctive products at a great value, thereby helping maximize our sales and profit potential.
EXECUTIVE VICE PRESIDENT OF MERCHANDISING
