Customer-Centric Merchandising
Predictive Analytics for Pre-Season Digital Product Testing
Customer-Centric Merchandising
Predictive Analytics for Pre-Season
Digital Product Testing
The tween segment is fast-moving, and historical data often does not provide an accurate view as to the products our customers will want, or the prices they will pay next season. With First Insight, we’re not only picking our products better, but we’re pricing them right from the outset.
Everything M&S does as a company is filtered through the lens of what we know about our customers, and every decision starts with them. First Insight’s technology gives us invaluable feedback on new products during design and development, so we can buy more of what our customer likes and eliminate products that score less well.
First Insight is now a critical element in our product decision-making process.
By using First Insight to test items – both branded and private label - before making our buys, we are increasing speed to market of the right items.
Being able to present direct consumer feedback during line reviews really elevates the discussions we have with our retail partners.
Our sales team is more confident making line recommendations and our partners feel they are making more data-driven, consumer based decisions.
First Insight is enabling us to test a wide range of possible new products within 24 to 48 hours. This capability enables us to drive speed to market with the right items, which is critical for a fast fashion retailer. When compared to in-store testing, First Insight is faster, more accurate and less costly because we avoid buying unproductive store test inventory.
