Introduce the right new products at the right price.

Our suite of solutions empowers retailers and brands to design, select, price and market new products with confidence.


Over 50% of New Products Fail.

Why? Most retailers and brands make new product decisions based on historical data or in-store testing. First Insight’s world-leading solution – InsightSuite – provides real-time predictive information on products that have NO sales history.

Our process is simple. You grow margins by buying more winning products and by eliminating poor performers early in the design and selection process.

WWD Results: What do Consumers Think of New York Fashion Week Styles?
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