Get to market faster with the right products for the right customers at the right price
They can find the products they want, when they want them, at the prices they want to pay. In order to succeed, retailers and brands need differentiated products, priced right.
Unfortunately, new products carry risk and fail at a rate of well over 50%.
How do you win in this environment?
First Insight is the world’s leading platform for bringing actionable real-time customer data into your product development, buying, planning and selling processes. Through our high-speed digital testing platform, we help you take the guesswork out of new product decision-making.
Join Karen Pinney, Chief Merchandising Officer at rue21, Sonia Lapinsky, Managing Director, Retail at AlixPartners and Gretchen Jezerc, SVP, Marketing at First Insight, as they discuss how rue21 and other retailers are leveraging data and science to improve speed to market and drive value in their business.