• First Insight announces partnership with Abercrombie & Fitch

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  • Watch highlights from our Big Ideas Session on pricing and forecasting new products.

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  • The Wall Street Journal features First Insight, "Retailers Try Out New Ways to Set Prices."

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  • First Insight joins
    the PTC® PartnerAdvantage Program

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  • Learn how First Insight enables you to select, price and market NEW winning products

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A few of our customers

describe the image Pacific Sunwear Vera Bradley David's Bridal The Limited Avon


Mark Cohen, Columbia GSB Professor, discusses the future of retail technology with Debbie Hauss from Retail TouchPoints


Mark Cohen, Columbia GSB Professor and former CEO of Sears Canada, Lazarus and Bradlees, discusses the evolving approach of using technology in order to make more informed decisions on new product design, selection and pricing.

verabradley logo

“We  experienced an overall sales increase of 4%, based on pricing changes from running Insights.”
- Stephanie Scheele, Senior Director
Marketing Services and Consumer Insights, Vera Bradley

pacsun logoPacific Sunwear confirms value delivered through First Insight's predictive analytic solution for new product selection and pricing.


In the News

5 Q's for First Insight CEO Greg Petro
April 17, 2014
Center For Data Innovation

Abercrombie & Fitch aims to recoup losses with new loyalty, merchandising strategy

March 12, 2014
Mobile Commerce Daily

Abercrombie & Fitch Turns to Predictive Analytics to Spark Sales, Cool Factor

March 10, 2014
Wall Street Journal

Abercrombie & Fitch Hires First Insight Inc. to Improve Its Product Portfolio
February 11, 2014

Abercrombie & Fitch Hires Tech Company to Help Regain Relevance

February 6, 2014

Abercrombie & Fitch to use predictive analytics 

February 6, 2014

Abercrombie & Fitch Hires First Insight

February 6, 2014

Online Sales Key to Season
January 19th, 2014
The Columbus Dispatch 

Brands Find Power in Numbers
December 2, 2013
WWD - FN Footwear News

Retailers Try Out New Ways to Set Prices

November 26, 2013
The Wall Street Journal 

First Insight Discusses Retail, Technology
October 30, 2013
Bloomberg Podcast 

Local startup First Insight helps retailers avoid markdowns
October 16, 2013
Pittsburgh Post-Gazette

Elastic Pricing: Beyond Dynamic

August 9, 2013 
The Robin Report  

In the Bag - Vera Bradley sets new products and price points with predictive analytic
June 6, 2013
NRF Stores

Price Point Your Way To Profitability
January 3, 2013
Upstart Business Journal

Microsoft, Finding Success, To Add More Retail Stores 
December 26, 2012
NewsFactor Business Report

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Holiday sales may be jollier when a guy's buying
December 14, 2012   

The difference between Zara, H&M, Uniqlo, and the rest of us.
December 5, 2012  
The Vancouver Sun  

Vertical Industries Embrace "Social Innovation"
November 29, 2012 
Software Magazine  

"Brick-and-Mortar's Showrooming Scourge" 
November 20, 2012 
E-Commerce Times 

Are you guilty of 'showrooming'? How 82 percent of shoppers use smartphones in-store to find cheaper equivalents online
November 13, 2012 

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What's Hot and What's Not in Back-to-School Fashion
August 22, 2012

"Pricing - It's Only A Game" 
September 11, 2012
ChainLink Research        

The Limited Aims for Precision Decisions With First Insight Partnership
July 26, 2012

Saks Does Analytics Deal with First Insight
July 21, 2012
Retailing Today 

"Retailers Use Gaming to Predict Sales Before They Happen"
May 18, 2012

"The Black Ops of Retail"
April 17, 2012 

"Retailers, Can You Hear Us Now?"
April 12, 2012 
Forbes Blog

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