


"The First Insight solution is helping us predict how new products will perform. First Insight enables us to allocate our inventory by applying useful consumer-sourced information to offer our customers the best product available."
- Rob Wallstrom, President of Saks Fifth Avenue OFF 5TH

“We continue to be encouraged by the First Insight platform’s ability to provide a level of speed, scalability and predictability.”
- Craig Gosselin, SVP & General Counsel, PacSun


Watch as the leading bridal retailer, David's Bridal, discusses how First Insight helped improve their forecast accuracy by 20%.

First Insight is using online social engagement tools to gather real-time preference, pricing and sentiment data on Avon’s new products. Product categories being evaluated by Avon through the First Insight solution include jewelry, home, footwear, apparel, and watches.