Customer Success

Our success is directly tied to the success of our 100+ customers.  See what our customers are saying about how First Insight is transforming their businesses — helping turn around struggling retailers and helping successful brands stay out in front.

We enable over 100 retailers and brands to put the Customer at the center of everything they do – from designing new products, to determining buy depth, to setting prices to developing marketing programs.

 

Below, some of our customers share their stories of how they have driven measurable financial gains through our platform.

Customer Testimonials

Chicos
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Chicos

"This data has enabled us to have better analytics around what will perform. In doing so, we are able to influence our decision making, make better assortment plan choices and innovate around the customer sentiment that we see in the comments."

Shelley Broader
CEO
Desigual
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Desigual

"Consumer satisfaction is our ultimate goal. By implementing First Insight, we are enhancing our customer-oriented business model. We are thrilled to be working with First Insight, as this technology will be critical to understanding and meeting our growing customer needs."

Desigual Executive
Lilly Pulitzer
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Lilly Pulitzer

"First Insight’s analysis of consumers’ merchandising preferences, print favorites, and style trends provides our teams with pre-season insight into new product performance, giving them more confidence in the buying decisions and allowing us to tailor our assortment to match our consumers’ needs."

Kate Kenny
VP of Merchandise & Planning
Dicks Sporting Goods
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Dicks Sporting Goods

“First Insight is now a critical element in our product decision-making process.

By using First Insight to test items – both branded and private label - before making our buys, we are increasing speed to market of the right items.”

Lee Belitsky
CFO
Maurices
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Maurices

"First Insight’s platform is enabling maurices to understand which patterns, colors and silhouettes create the optimal combination for both our core customer and our new, targeted customer."

Mike Herrick
SVP of Planning & Allocation
S. Oliver
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S. Oliver

"With the actionable data we receive from First Insight, we are able to identify the items that will be best sellers while also identifying items that will perform poorly.

These data help us to make more informed buying decisions so we can avoid stock outs while keeping more items off the clearance rack."

Vanessa Stuetzle
SVP, GMM
HSN
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HSN

"First Insight is allowing us to get ahead of our customer, providing us with true insight into consumer response well before we showcase an item as a KVI [Key Value Item].

The analytics are not only actionable, but reinforce the decisions we make when picking and correctly pricing engaging products every day through our digital and on-air properties."

Nathan Geller
SVP of Planning
Caleres
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Caleres

"As wholesalers, we had to be able to assess a large portion of our population — we needed something easy to implement, easy to understand and cost-effective... which led us down the pathway to First Insight."

Keith Duplain
SVP & General Manager
Camuto Group
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Camuto Group

"It’s becoming harder and harder to get the product out as quickly as the customer is looking for it. So we wanted a way of testing our product before the manufacturing cycle — this proved to be the right tool for us."

Alex Del Cielo
CEO
Randa
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Randa

"There is no history on a brand new product. When you're innovating new products, you can't use POS historicial data — you have to predict behavior. That's what's so powerful about this."

David Katz
CMO
Vineyard Vines
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Vineyard Vines

"By bringing winning products to market that align with the needs of our distinct customer base, we will increase traffic both in-store and online while engaging our customers more effectively...First Insight is helping us deliver on two of our corporate goals."

Mike Gaumer
President
Kohl's
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Kohl's

"What we’ve tried to do is track average weekly sell-through of tested vs. non-tested product in the same sub-classes or categories of business…we’ve seen that tested weekly average sell-through, at regular price, outselling the untested styles."

Charlie Holmes
Vice President of Operations and Analytics
Marks and Spencer
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Marks and Spencer

“Everything M&S does as a company is filtered through the lens of what we know about our customers, and every decision starts with them. First Insight’s technology gives us invaluable feedback on new products during design and development, so we can buy more of what our customer likes and eliminate products that score less well.”

Gordon Mowat
Director of Supply Chain and Logistics
rue21
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rue21

“First Insight is enabling us to test a wide range of possible new products within 24 to 48 hours.  This capability enables us to drive speed to market with the right items, which is critical for a fast fashion retailer. When compared to in-store testing, First Insight is faster, more accurate and less costly because we avoid buying unproductive store test inventory.”

Karen Pinney
Chief Merchandising Officer
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