Our success is directly tied to the success of our 100+ customers. See what our customers are saying about how First Insight is transforming their businesses — helping turn around struggling retailers and helping successful brands stay out in front.
"Consumer satisfaction is our ultimate goal. By implementing First Insight, we are enhancing our customer-oriented business model. We are thrilled to be working with First Insight, as this technology will be critical to understanding and meeting our growing customer needs."
"First Insight’s analysis of consumers’ merchandising preferences, print favorites, and style trends provides our teams with pre-season insight into new product performance, giving them more confidence in the buying decisions and allowing us to tailor our assortment to match our consumers’ needs."
"First Insight’s platform is enabling maurices to understand which patterns, colors and silhouettes create the optimal combination for both our core customer and our new, targeted customer."
"With the actionable data we receive from First Insight, we are able to identify the items that will be best sellers while also identifying items that will perform poorly.
These data help us to make more informed buying decisions so we can avoid stock outs while keeping more items off the clearance rack."
"First Insight is allowing us to get ahead of our customer, providing us with true insight into consumer response well before we showcase an item as a KVI [Key Value Item].
The analytics are not only actionable, but reinforce the decisions we make when picking and correctly pricing engaging products every day through our digital and on-air properties."
"By bringing winning products to market that align with the needs of our distinct customer base, we will increase traffic both in-store and online while engaging our customers more effectively...First Insight is helping us deliver on two of our corporate goals."
"What we’ve tried to do is track average weekly sell-through of tested vs. non-tested product in the same sub-classes or categories of business…we’ve seen that tested weekly average sell-through, at regular price, outselling the untested styles."
“Everything M&S does as a company is filtered through the lens of what we know about our customers, and every decision starts with them. First Insight’s technology gives us invaluable feedback on new products during design and development, so we can buy more of what our customer likes and eliminate products that score less well.”
“First Insight is enabling us to test a wide range of possible new products within 24 to 48 hours. This capability enables us to drive speed to market with the right items, which is critical for a fast fashion retailer. When compared to in-store testing, First Insight is faster, more accurate and less costly because we avoid buying unproductive store test inventory.”