Customer Testimonials

What our customers are saying about First Insight

Helberg Diamonds logo

We have found that First Insight’s solution has more than doubled our new product success rate.

- Beryl Raff, CEO

Things Remembered Logo

Our business is one where the purchaser is sometimes purchasing for themselves and sometimes as a gift for someone else. First Insight’s analytics have enabled us to gain this understanding with speed and scale.

- Lisa Gavales, CEO

Maurices Logo

"First Insight’s platform is enabling maurices to understand which patterns, colors and silhouettes create the optimal combination for both our core customer and our new, targeted customer."

- Mike Herrick, SVP of Planning & Allocation

Vera Bradley logo

"We had an 18-month go-to-market strategy and started using First Insight about 16 months out.We had no product designs or photos, so we used CADs. We increased our revenue 8% in the indirect channel and 6% in the direct channel on one item due to one price increase"

-Stephanie Scheele, VP Marketing, Vera Bradley


Increased forecast accuracy by more than 20%.
Decreased time to market by 3 months.
Reduced in-store testing costs by more than 20%.
Increased revenue by making deeper buys on “winning” products, resulting in a 120% increase on one gown alone.

-David's Bridal