Understanding each retailer’s customers and their unique buying needs is a huge task.
As a wholesaler, it’s a necessary step to growing your business. Today’s competitive market comes with a number of challenges including:
- Costly vendor allowances
- Losing bookings due to increased competition at key retailers
- Data overload – but lack of actionable information - for planning, sourcing and selling into multiple channels
With First Insight, you can incorporate the Voice of your retailer’s Customer when selecting and pricing new products.
- Identify which products will resonate with individual channel customers
- Reduce vendor allowances by more accurately forecasting demand, price and margin for each item
- Increase bookings by arming your sales team with customer-driven insight into how your products compare to your competitors’
Learn more about how First Insight is empowering wholesalers to take control of their products, and future, with customer-driven predictive analytics.