Designed specifically for footwear wholesale brands, InsightSuite/FW (footwear) delivers actionable intelligence early in the design cycle, reducing tooling, prototypes and sample costs, while providing sales teams with forward-looking consumer data segmented by retail channel. These data are used at sell-in to increase adoption rates.
“Being able to present direct consumer feedback during line reviews really elevates the discussions we have with our retail partners. Our sales team is more confident making line recommendations and our partners feel they are making more data-driven, consumerp-based decisions.”
— Keith Duplain, GMM, Caleres
“First Insight results help us to target our styles, attributes, and product positioning for our key consumer segments. We use these insights to drive decisions across the organization, from product design to buying and planning to marketing.”
— Ed Wunsch, VP of Marketing Analytics, Crocs