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In 2007, First Insight created the industry’s first digital product testing solution to bring the Voice of the Customer into new offering decision making.
Today, over 150 retailers, brands, manufacturers and wholesalers worldwide use the First Insight Next-Gen Experience Management platform to create and market more successful new products and services. We are transforming the retail industry by enabling successful experience creation and delivering quantifiable ROI.
First Insight utilizes real-time data analytics and customer feedback to optimize product assortments and identify winning products and design elements before costly investment decisions are madeLearn More
First Insight’s pricing optimization software goes far beyond other product pricing tools. We use consumer insights coupled with predictive analytics and over a decade of industry data to establish optimal entry price points and markdown strategies.Learn More
First Insight’s InsightPlanning combines predictive analytics and machine learning to align customer preferences on new products along with the data from your planning system to reduce the risk in defining your assortments and increase forecast accuracy.Learn More
InsightTartgeting allows marketers to gain a better understanding of buyer personas by leveraging consumer insights on their advertising, messaging, and products and integrating this data with additional sources to define and launch winning offerings and campaignsLearn More
First Insight’s Next-Gen Experience Management Platform provides a powerful, scalable, and easy-to-integrate solution that informs all the business decisions you face. Through advanced analytics including human computational modeling, Bayesian mathematical models, predictive analytics and APIs, First Insight’s platform represents a proven, breakthrough solution that helps you anticipate outcomes so you can build financial plans that you can achieve.
Understand More Through Better Listening
Artificial Intelligence… Predictive Analytics… Machine Learning…
Everyone claims they have them, but not all are alike. First Insight’s proprietary approach uses a straightforward consumer engagement technique, requires fewer customer respondents, and provides more accurate output for better business decisions than other tools.
And you receive actionable results within 24-48 hours – much faster than most other solutions.
From concept to decision in 24 hours - improving success rates by as much as 80%Learn More
Build your brand with your target customers – and create loyalty that lasts.Learn More