Next-Gen Experience Management

  • Increase item sales per store/per week by 70%
  • 25% less markdowns
  • Get to market fast: 85K unit buy, 8 weeks, 85% sell-through at full price
  • 80% Improvement in New Offering Success Rate
  • 40% inventory reduction while increasing sales by 6%
  • 9% Increase in Gross Margins

Revolutionizing Retail: Increasing new offering success by up to 80%


New products are the lifeblood of retail, yet more than 50% of them fail.

In 2007, First Insight created the industry’s first digital product testing solution to bring the Voice of the Customer into new offering decision making. 

Today, over 150 retailers, brands, manufacturers and wholesalers worldwide use the First Insight Next-Gen Experience Management platform to create and market more successful new products and services. We are transforming the retail industry by enabling successful experience creation and delivering quantifiable ROI.

The First Insight Advantage:

  • Pioneer and Market Leader - Proven, predictive, actionable data, even on new offerings with no history
  • Unparalleled Value - Lowest total cost provider and highest demonstrated ROI
  • Faster and Easier to use - Up and running in days, actionable results within 24-48 hours
  • Scalable - Enterprise solution supporting many of the world’s largest brands in daily operations

Next Gen Experience Management for Retail

Product Selection Tools

First Insight utilizes real-time data analytics and customer feedback to optimize product assortments and identify winning products and design elements before costly investment decisions are made

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Pricing Tools

First Insight’s pricing optimization software goes far beyond other product pricing tools. We use consumer insights coupled with predictive analytics and over a decade of industry data to establish optimal entry price points and markdown strategies.

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Planning Tools

First Insight’s InsightPlanning combines predictive analytics and machine learning to align customer preferences on new products along with the data from your planning system to reduce the risk in defining your assortments and increase forecast accuracy.

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Marketing Tools

InsightTartgeting allows marketers to gain a better understanding of buyer personas by leveraging consumer insights on their advertising, messaging, and products and integrating this data with additional sources to define and launch winning offerings and campaigns

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Is your product assortment based on instinct?
On history? On hoping?

Stop guessing. Get the insight. Schedule a free demo today!

How we Help

The world’s leading Voice-of-Customer digital product testing platform, enabling data-driven product decisions for the next generation of retail.


Employee Experience

  • Energize your employees and channel partners by engaging them in defining new offerings, campaigns, and services that resonate with their target customers.
  • Listen to the Voice of the Store – your channel partners and store associates – to identify issues and test solutions.

Customer Experience

  • Engage both current and white-space customers and empower them to help define the customer experience they want.
  • Identify winning concepts before you roll them out.
  • Let the Voice of Your Customer help define the product, service, advertising, or channel experiences they want and will value.

Product Experience

  • Improve your new offering success by up to 80% by creating and selling products and services customers want to buy.
  • Optimize pricing, promotion and discount strategies to reduce markdowns based on how target consumers value your new offerings.
  • Optimize buy depths to maximize sales, margin, and inventory efficiency.
  • Improve sell-in and reduce reliance on in-store testing.
  • Create offerings for specific channels, segments, and personas based on Voice-of-the-Customer data.
  • Understand why customers like or dislike new designs, and make changes early in the development process.

Brand Experience

  • Create the experience that aligns with your customers’ expectations from your brand.
  • Increase sales and brand loyalty by planning campaigns and initiatives based on predictive consumer feedback.
  • Understand the value of a new brand, or how well your current brand will carry over into a new category.


Unparalleled Value Delivery and Lowest Total Cost Provider

Our industry-leading platform takes your experience management operations from reactive to proactive. We empower you to create products, brands, and customer and employee engagement that deliver growth to both your top and bottom lines.


Increasing Sales And Mitigating Risk

Learn how Hush Puppies uses predicative analytics and consumer insights to reduce their risk.

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How It Works

First Insight’s Next-Gen Experience Management Platform provides a powerful, scalable, and easy-to-integrate solution that informs all the business decisions you face. Through advanced analytics including human computational modeling, Bayesian mathematical models, predictive analytics and APIs, First Insight’s platform represents a proven, breakthrough solution that helps you anticipate outcomes so you can build financial plans that you can achieve.

Understand More Through Better Listening

From Startups to Global Brands, Our Customers Get Results

Create Better Experiences, Faster

The Most Advanced And Mature Predictive Analytics Tools On The Market

Artificial Intelligence… Predictive Analytics… Machine Learning…
Everyone claims they have them, but not all are alike. First Insight’s proprietary approach uses a straightforward consumer engagement technique, requires fewer customer respondents, and provides more accurate output for better business decisions than other tools.

And you receive actionable results within 24-48 hours – much faster than most other solutions.

4—10% Increase revenues and gross margins 4-10%
10—15x Achieve 10-15X ROI on XM Initiatives
5 months Save five months in time-to-market

Next-Gen Experience Management

Customer Experience

Listen to your customers. Create experiences they’ll love and value.

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Product Experience

From concept to decision in 24 hours - improving success rates by as much as 80%

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Brand Experience

Build your brand with your target customers – and create loyalty that lasts.

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Employee Experience

Engage and motivate your employees – and drive business results.

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Are Your Decisions Based On Instinct? History? Hope?

Get the insight. Schedule a free demo today.