Share a concept, product, service or line with our easy-to-use tools designed specifically for the retail industry.
In 2007, First Insight created the industry’s first digital Voice of the Customer product testing solution, bringing predictive tools into the new offering decision making process.
Today, retailers, brands, manufacturers and wholesalers worldwide use the First Insight platform to create and market more successful new products. We provide solutions for businesses of all sizes from some of the largest brands in the world to small businesses that need a competitive edge to break into their market.
Markdowns erode margins, profit, and, eventually, your brand image. With First Insight, retailers are reducing the magnitude and frequency of product markdowns through improved pricing strategies, fueled by First Insight’s proprietary predictive analytics and consumer insight software. Product success starts long before your products hit the market.
Price your products right from the start.
The First Insight software solution provides a prediction of relative demand at each price point, allowing for a more comprehensive product pricing strategy. Plan your pricing and promotional strategies to maximize sell-through of new products with no sales history.
With real-time customer feedback, our results are proven to be 50-100% more accurate than in-store testing and are delivered with speed and scale through our retail business analytics platform. Cut weeks or months from your testing schedule and get to market fast with winning products.
New products are the lifeblood of retail. With First Insight's predictive analytics and the Voice of the Customer you can be sure your new products are brought to market with success. Get the most out of each sale by maximizing margins and sales potential.
First Insight gives you actionable consumer-driven data through predictive analytics to significantly increase your forecast accuracy. By integrating this information into your planning systems, you can add the Voice of the Customer to your historical and trend data for a more efficient inventory strategy. Rationalize lines and SKUs to do more with less and make your inventory work harder for you than ever before.
The First Insight solution gives you actionable consumer insight and predictive analytics into consumer demand and value perception for your new products, helping you make data-driven decisions at every touch-point within your product development process.
Strategic mistakes in product development can ruin a small business. Our predictive analytics tools empower you to confidently roll out new products or collections and avoid a catastrophic product failure. Draw from our pool of over 100,000,000 consumers to gain insight for your products and leverage the intelligence of the most mature retail machine learning systems and predictive analytics in existence. Our platform delivers a faster, more cost-effective and more accurate product testing solution than expensive focus groups and in-store testing.
In today’s fast-changing retail landscape, retailers and brands don’t have time to conduct lengthy in-store testing with questionable results. Speed to market and accurate testing is the difference between original and differentiated products and those that missed the mark, yesterday.
First Insight’s InsightSuite Platform allows retailers and brands to increase speed to market and make the right product decisions by providing actionable, accurate product test results within 24 - 48 hours.
Share
Share a concept, product, service or line with our easy-to-use tools designed specifically for the retail industry.
Collect
Use your existing customer base or draw from our panel of over 100,000,000 respondents worldwide. Multi-channel feedback is collected and segmented based on the criteria and segments that matter to you.
Analyze
We have the most sophisticated predictive AI and machine learning tools in the industry. Combine customer feedback with over 10 years of detailed consumer data for the highest level of certainty.
Predict
Get actionable results and dig deep into the findings. Receive segmented rankings of preference, pricing / value elasticity reports, and recommendations for improving your products.
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