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  • AI Agents
    • Strategy & Planning
      • Consumer & Trend Insight Track changes in consumer behavior, identify trends and uncover untapped product areas.
      • Forecasting Assess sales and margin forecasts for items per region, country, or department.
      • Strategic Insights Have your customers guide you on specific strategic decisions.
    • Design, Merchandising & Sourcing
      • Concept Research, Ideation & Sourcing Have your consumers guide you on early concept ideas and trends.
      • Product Design Insights Create products more consumers will love and value.
      • Assortment Building Create more successful assortments.
      • Assortment Rationalization Optimize investments and remove the long tail.
    • Pricing
      • Price Optimization Optimize initial prices, promotions, and markdown cadences.
      • Margin Optimization Model average unit margin for initial prices and markdown cadences.
    • Supply Chain Planning
      • Plan & Inventory Optimization Remove the guesswork on buy depth for new items.
      • Allocation Optimization Optimize allocations for new, high-volume, and high-ticket items.
      • In-Season Optimization Revise replenishment, allocation, and pricing plans per region or channel.
    • Marketing & Selling
      • Brand & Wholesale Sales Improve Sell-in and minimize allowances. 
      • Market Research Update your knowledge of your target consumers.
      • Creative & Messaging Optimize messages and visuals for your target segments.
      • Campaigns & Targeting Create stronger campaigns, connecting them to the next season.
  • Platform
  • Industries
    • Apparel & Fashion
    • Footwear
    • Home Goods
    • CPG
  • Company
    • Contact
    • Why First Insight?
    • Customers
    • Press Releases
    • First Insight in the News
    • Analyst Coverage
    • Careers
  • Learn
    • Resource Center
    • Case Studies
    • First Insight Blog
    • Greg Petro's Forbes Blog
    • Reports
    • Webinars
    • Knowledge Base
      • Price Optimization Software
      • Improve Speed to Market
      • Predictive Analytics for Retail
      • Machine Learning and AI for Fashion
      • Artificial Intelligence In Retail & CPG
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Greg Petro's Forbes Blog

First Insight CEO Greg Petro is widely recognized as a thought leader who challenges the status quo. Read his thought-provoking perspectives in his weekly Forbes articles.

Resource Center Case Studies First Insight Blog Greg Petro's Forbes Blog Podcasts Reports Webinars First Insight in the News Analyst Coverage Press Releases

Posts about Forbes.com:

A person holding a phone displaying the Amazon app
Greg Petro's Forbes Blog

The Genius Of Amazon’s “Value For Money” AI Reviews

Gen Z
Greg Petro's Forbes Blog

Retailers Seek Gen Z as Core Groups Age Out, Families Shrink

Starbucks
Greg Petro's Forbes Blog

Starbucks Has Lost Its Way (Again) And Founder Howard Schultz Knows Why

Starbucks, McDonald's, & Apple
Greg Petro's Forbes Blog

Sagging Sales at Starbucks, McDonald’s, and Apple Betray the "Soft Landing" Meme

AI in Retail
Greg Petro's Forbes Blog

The Apparel Industry’s Stubborn Low-Tech Forecasting Problem

AI in Retail
Greg Petro's Forbes Blog

AI Survey Finds Retail CEOs Differ From Teams

Greg Petro's Forbes Blog

2024 Retail Forecast: Will The Party Finally End?

Greg Petro's Forbes Blog

Surveys Forecast Strong Retail Q4, But Inflation Has Shoppers Expecting Discounts

Greg Petro's Forbes Blog

The Distressed Look At Levi Strauss Is In The Corporate Suite Who Are Lacking Vision

Greg Petro's Forbes Blog

Tractor Supply Is Making Hay The Old-Fashioned Way: People Over Products

Greg Petro's Forbes Blog

Last-Mile Delivery Costs Retailers a Fortune. Is It Sustainable?

Greg Petro's Forbes Blog

Is the Consumer Economy in a Recession or a Bubble - Or Both?

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