Founded in 1976, rue21 is one of the fastest growing specialty retailers in the United States offering a broad assortment of the newest fashion trends for guys and girls. As a fast fashion retailer, rue21 must make product decisions quickly while ensuring their customers fresh new fashion at the best prices.
I can tell you, being a merchant by trade—and a gut merchant—it’s not easy for somebody like me to let go of control and say “well I’m going to listen to something that an artificial intelligence or an algorithm is going to tell me.” But, I can tell you from firsthand experience that this absolutely does work.”
Chief Merchandising Officer
Karen Pinney, Chief Merchandising Officer of rue21, shares how First Insight has helped rue21 minimize risk and maximize reward by increasing speed-to-market, identifying winning and underperforming products, reducing sample costs, and more.
rue21 CEO Michael Appel revealed how the fast fashion company uses Predictive Analytics from First Insight to increase their new product success, reduce waste, and improve ROI in CO—by the US Chamber of Commerce.
In the middle of a turnaround, rue21 needed to improve their business performance as fast as possible. Their 6 to 9 month in-store testing process was not working, so they turned to First Insight.