One of the greatest challenges retailers face today is consistently driving effective product pricing. Gain control of your pricing strategy from Day 1 with First Insight's retail price optimization software.

Industry-Leading Retail Price Optimization and Much More


Our price optimization platform delivers remarkably accurate predictions of optimum price point for new products. We will help you maximize gross margin, optimize sell through, and even predict the optimum price point for different regions or countries.

Want to establish an effective, repeatable pricing strategy?

First Insight's pricing optimization software goes far beyond other product pricing tools. We use consumer insights coupled with predictive analytics and over a decade of industry data to establish optimal entry price points for your new products.

icons_Gross-Margin Maximize Gross Margin

Retailers and brands can quickly quantify retail market demand for an item at each price point.

icons_Selling-Price Forecast AverageSelling Price

View a price elasticity curve for each new product before it is launched.

icons_Margin-Movers Identify Margin Movers

Products found through InsightPricing that can bear a higher starting price point than originally planned are known as MarginMovers.


Accurately forecast the average sales price of products that have no sales history

  • The Demand Curve lets retailers and manufacturers clearly see a forecast of a new product’s average sales price.
  • See relative demand at each price point, which can help merchants determine opportunities to optimize retail prices and modify buy depth.

Set optimized initial prices for your products

  • Find your MarginMovers. First Insight’s solution is driving margin gains for retailers and brands by showing them which products can command a higher price points. Don't leave money on the table. Maximize sell-through using the voice of your customer.

How It Works

First Insight’s Next-Gen Experience Management Platform provides a powerful, scalable, and easy-to-integrate solution that informs all the business decisions you face. Through advanced analytics including human computational modeling, Bayesian mathematical models, predictive analytics and APIs, First Insight’s platform represents a proven, breakthrough solution that helps you anticipate outcomes so you can build financial plans that you can achieve.

Understand More Through Better Listening

Price Optimization Reporting

The Most Advanced And Mature Predictive Analytics Tools On The Market

At scale, even a minor price adjustment can dramatically improve your bottom line. Leading retailers across the globe are adopting the First Insight platform to identify these optimized pricing strategies. We help you find greater retail success quickly and efficiently.

Predictive Price Optimization:
The Key to Retail Success

First Insight’s Price Optimization Platform
empowers retailers to:

Test Different Price Points in Real Time

Experiment with different retail price points to find the optimum pricing strategy. Test raising and lowering prices and discover how this will impact sales volume and performance. Our platform allows you to run as many simulations as you want and provides real time predictive results.

Determine the Optimum Buy Depth

Discover new strategies for modifying buy depth in combination with complementary price points. Put together the perfect assortment of products that balances breadth and depth. Improve your forecasting accuracy and create less waste.

Eliminate Product Features that Don’t Add Value

Our platform doesn’t just focus on what consumers want. We help you identify what your customers don’t want and what doesn’t add perceived value. Our platform helps you eliminate costly product features that do not enhance the perceived value of your retail products, increasing margins and reducing the complexities of production.

Maximize Sell-In and Sell-Through

Rolling out new products can be fraught with uncertainty. In addition to the challenges of determining the optimum product features to attract buyers, you must also find an attractive price point. Our platform guides you through the entire sales lifecycle, helping you maximize sell-in and set an optimized markdown cadence to improve sell-through on less successful products.

From Startups to Global Brands, Our Customers Get Results

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Are Your Decisions Based On Instinct? History? Hope?

Get the insight. Schedule a free demo today.