One of the greatest challenges retailers face today is consistently driving effective product pricing. Gain control of your pricing strategy from Day 1 with First Insight's product pricing software.

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Want to establish an effective, repeatable pricing strategy?

First Insight's proprietary pricing software uses consumer insights coupled predictive analytics and over a decade of industry data to establish optimal entry price points for your new products.

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Maximize Gross Margin
Retailers and brands can quickly quantify market demand for an item at each price point.

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Forecast AUR
View a price elasticity curve for each new product before it is launched.

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Identify MarginMovers
Products found through InsightPricing that can bear a higher starting price point than originally planned are known as MarginMovers.

Accurately Forecast AUR of products that have no sales history

The Demand Curve lets retailers and manufacturers clearly see a forecast of a new product’s AUR. See relative demand at each price point, which can help merchants determine opportunities to increase prices and modify buy depth.

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Set optimal initial prices for your products

First Insight’s solution is driving margin gains for retailers and brands by showing them which products – known as MarginMovers – can bear a higher price point than originally planned. Don't leave money on the table -- maximize sell-through using the voice of your customer.