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  • Solutions
    • Strategy & Planning
      • Consumer & Trend Insight Track changes in consumer behavior, identify trends and uncover untapped product areas.
      • Forecasting Assess sales and margin forecasts for items per region, country, or department.
      • Strategic Insights Have your customers guide you on specific strategic decisions.
    • Design, Merchandising & Sourcing
      • Concept Research & Ideation & Sourcing Have your consumers guide you on early concept ideas and trends.
      • Product Design Insights Create products more consumers will love and value.
      • Assortment Building Create more successful assortments.
      • Assortment Rationalization Optimize investments and remove the long tail.
    • Pricing
      • Price Optimization Optimize initial prices, promotions, and markdown cadences.
      • Margin Optimization Model average unit margin for initial prices and markdown cadences.
    • Supply Chain Planning
      • Plan & Inventory Optimization Remove the guesswork on buy depth for new items.
      • Allocation Optimization Optimize allocations for new, high-volume, and high-ticket items.
      • In-Season Optimization Revise replenishment, allocation, and pricing plans per region or channel.
    • Marketing & Selling
      • Brand & Wholesale Sales Improve Sell-in and minimize allowances. 
      • Market Research Update your knowledge of your target consumers.
      • Creative & Messaging Optimize messages and visuals for your target segments.
      • Campaigns & Targeting Create stronger campaigns, connecting them to the next season.
  • Platform
  • Company
    • Why First Insight?
    • Customers
    • Press Releases
    • First Insight in the News
    • Analyst Coverage
    • Careers
  • Learn
    • Resource Center
    • Case Studies
    • First Insight Blog
    • Greg Petro's Forbes Blog
    • Reports
    • Webinars
    • Knowledge Base
      • Price Optimization Software
      • Improve Speed to Market
      • Predictive Analytics for Retail
      • Machine Learning and AI for Fashion
      • Artificial Intelligence In Retail & CPG
  • Contact
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Press Coverage

First Insight has been making headlines for over a decade. Browse our press coverage for thought leadership, industry news, partnership announcements, and more.

Resource Center Case Studies First Insight Blog Greg Petro's Forbes Blog Podcasts Reports Webinars First Insight in the News Analyst Coverage Press Releases

Posts about consumer study:

Fortune
Press Coverage

Big Brands Keep Raising Prices To Beat Inflation — but Consumers Are Still Buying

Fibre2Fashion
Press Coverage

45% Retailers, 20% US Consumers Say They Will Spend Less on Apparel

Research Shows Retailers Out of Touch With Consumer Preferences
Press Coverage

Research Shows Retailers Out of Touch With Consumer Preferences

Port Delays Across the US Double In-Transit Inventory Times for Columbia Sportswear
Press Coverage

Port Delays Across the US Double In-Transit Inventory Times for Columbia Sportswear

Consumer Confidence Is Beginning to Waver Again, According to Survey Data
Press Coverage

Consumer Confidence Is Beginning to Waver Again, According to Survey Data

Delta Variant, Supply-Chain Chaos Threaten to Derail Strong Back-To-School Shopping Season
Press Coverage

Delta Variant, Supply-Chain Chaos Threaten to Derail Strong Back-To-School Shopping Season

Press Coverage

64% of US shoe consumers say ready to pay more for sustainable shoes

Press Coverage

How to Market Sustainability: ‘Recycled’ and ‘Eco-Friendly’ Resonate, But ‘Vegan’ Can Be too Vague

Press Coverage

There’s A Quiet Revolution Underway With Recommerce

Press Coverage

Bloomberg Businessweek: Consumer Trends as Stores Reopen

Press Coverage

How the coronavirus is impacting spending habits among different generations

Press Coverage

Nike is dressing 2020 Olympic athletes in uniforms made of recycled shoe parts

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